April
9, 2014
RESOURCE
COMMITTEE
Pursuant to Standing Order 68, Eddie Joyce, MHA for Bay of Islands substitutes
for Sam Slade, MHA for Carbonear Harbour Grace.
Pursuant to Standing Order 68, Gerry Rogers, MHA for St. John's Centre
substitutes for Lorraine Michael, MHA for Signal Hill Quidi Vidi.
The Committee met at 9:00 a.m. in the Assembly Chamber.
CHAIR (Brazil):
Ladies and gentlemen, I want to welcome everybody to the Estimates review for
the Department of Tourism, Culture and Recreation.
First, we will do some introductions and then I will do a little bit of
housekeeping. I will let the
minister have any opening remarks, and then we will start with the Opposition.
The process, for those who are not familiar with me chairing the Committees, is
I go ten to twelve minutes. If you
are close to finishing a certain section, I will ask if you are close, give you
the few extra minutes' leeway to complete that to keep your train of thought,
and we go back and forth.
I do ask that you keep it to the Estimates line financial parts of it.
There is some leeway, obviously, for the minister to look at it if it is
policy related, but the Estimates are about the financial contributions and what
is outlined in the Budget Estimates.
So we ask that you keep as much there.
The minister has the leeway then if he wants to outline anything relevant
to policy as part of that process.
We are going to start with Mr. Joyce, to do introductions, please.
MR. JOYCE:
Eddie Joyce, Bay of Islands.
MR. LETTO:
Graham Letto, Researcher.
MR. MITCHELMORE:
Christopher Mitchelmore, The Straits White Bay North.
MS ROGERS:
Gerry Rogers, MHA
CHAIR:
No, sorry, Gerry. Eli's goes on
MR. CROSS:
Eli Cross, Bonavista North.
MS PERRY:
Tracey Perry, Fortune Bay Cape La Hune.
MR. RUSSELL:
Keith Russell, Lake Melville.
MS ROGERS:
Gerry Rogers, MHA, St. John's Centre, and beside me is Susan Williams,
Researcher with our caucus. She had
to step out for a minute but she will be back.
CHAIR:
Thank you.
Minister French.
MR. FRENCH:
Terry French, Minister of Tourism, Culture and Recreation, and Minister of
Innovation, Business and Rural Development.
MS COCHRANE:
Rachelle Cochrane, Acting Deputy Minister of Tourism, Culture and Recreation,
and Deputy Minister of Women's Policy Office.
MS MURPHY:
Carmela Murphy, Assistant Deputy Minister of Tourism.
MR. JONES:
Mark Jones, Assistant Deputy Minister of Culture and Recreation.
MS O'NEILL:
Melony O'Neill, Director of Communications.
MS HAYES:
Robyn Hayes, Departmental Comptroller, Tourism, Culture and Recreation.
CHAIR:
Okay. Welcome to everybody.
I am going to do some housekeeping.
Can I have a motion to adopt the Resource Committee Estimates review for the
Department of Environment and Conservation?
So moved by the Member for Lake Melville; seconded by the Member for Fortune Bay
Cape La Hune.
All those in favour, aye'.
SOME HON. MEMBERS:
Aye.
CHAIR:
All those against, nay'.
Motion carried. Thank you.
On motion, minutes adopted as circulated.
CHAIR:
I would ask, too, particularly for the officials from the department, if you are
answering a question can you identify yourself for the record, please?
Just to remember that, I know sometimes it is you will notice the light
coming on, then it will be recorded.
Okay. I am going to ask the
minister if he has any opening statements before I call for the first subhead to
be discussed.
Minister.
MR. FRENCH:
Thank you, Mr. Chair.
Well, just a few things this morning.
A few things I wanted to point out that was good news in the Budget for
our department and for the people of the Province, and certainly for the
industries that we represent, which are a significant piece of our economy
which you guys are probably aware of by now.
Tourism is providing now 8 per cent of the jobs in the Province.
It is over a billion dollars in spending.
I think it is 17,858 jobs are now credited to the tourism industry in the
Province. That is a significant
figure. Of course, the way it is in
tourism marketing in particular, the competition is becoming stiffer and stiffer
all the time. We see the US now is
marketing significantly in some of our target areas that we would try to get
into in Canada. As well, of course,
Nova Scotia is doing a significant advertising campaign, trying to bring people
to their Province. So obviously it
was important for us to compete.
We have no doubt the most recognizable brand right now in the country, and
everybody knows it. As you can
tell, most people are trying to imitate it, including our friends in Atlantic
Canada. We just saw Manitoba doing
a very similar ad to ours. If you
did not see the tagline at the end you would think you were coming to
Newfoundland and Labrador, it was so similar.
So much so that people thought the marketing agency that did their ad was
the same one that did ours, but that is not the case.
That is how similar and how much we have been copied.
So it is important, obviously, for us to keep pace.
What we did this year in the Budget, we announced $2 million to marketing, and
$2 million more in the following year.
It is an increase of $4 million the second year out; $2 million this year
and $4 million the second year out.
It was important to get us back to where we were.
Last year we had a tough financial year.
This year we are still running a significant deficit, but the third year
out we should be back in surplus.
It was important to us to show confidence to the industry, to show that we
believed in the industry, obviously, and from an economic standpoint alone it
was a significant piece of our work.
There was $4 million announced to put back into the marketing budget.
That has seen some great fanfare, actually.
Our Provincial Historic Sites, we have I think fourteen Provincial Historic
Sites now in the Province.
Provincial Historic Sites are unique in that most of them are buildings that
were built in the nineteenth century.
Heritage carpenters are needed, so it is a continuous maintenance issue
with our Provincial Historic Sites.
Obviously, when you have so many buildings that Transportation and Works would
have in the run of a year it is important that we have dedicated funds because
TW does the general maintenance, whether it be a step fixed or a board fixed or
paint and so on, but because I guess when you are dealing with hospitals and
other things that need maintenance, Provincial Historic Sites often end up down
at the lower end of their priority list, and rightly so.
That is why this $1 million over four years is dedicated to investment in the
Provincial Historic Sites. This
year we are going to be doing in Phase I, I think it was Heart's Content because
they have their big anniversary coming up next year; as well as the lighthouse
in Point Amour, the Point Amour Lighthouse in Southern Labrador.
You will be familiar with that.
Another piece that I am very interested in and very proud of is our
commemorations, the Honour 100 it is called.
It is a commitment of $3.4 million over a number of years, over four or
five years, and it is to commemorate obviously the 100 anniversary.
What we are going to see there, you will see a number of battles that
were fought, especially where the Newfoundland Regiment were involved.
I think there are five different caribous, and we will celebrate them in
different ways throughout the Province.
There are two more pieces that I think are more important.
One, we are developing an educational component that will be laid out in
all the schools in the Province.
The other thing is we are going to see 150 kids visit Beaumont Hamel over that
period of time from this Province.
If you ever get the chance to go, go because it is quite an experience.
It is certainly good that our kids are going to get there to appreciate
it, see it, and bring it back and be ambassadors really, so that generations
behind us do not forget the sacrifices that some people made.
The Colonial Building is moving along with renovations.
I was actually down there last week or the week before with CBC Radio and
did a little tour. Basically, it is
moving ahead. Most of the
electrical, plumbing, ventilation work has been done.
Now they are getting into the interior and the outside.
The outside is what they are going to work on right now.
That $22.9 million project is fairly on schedule.
I think they are looking at late 2015 or early 2016 and that will be
completed.
I always say that I would love to be here when we host the first event.
What a place to have the
Throne Speech sometime, where traditionally you could leave with the Mace, leave
from Government House, go to the old Colonial Building and have a Throne Speech.
I think it would be something worthy of note.
For anyone like us here, who are politicians, in the political history,
it is a beautiful facility and holds so many stories.
That is about all I have to say for now.
Feel free to ask whatever questions you like.
I am not too tied up. I am
going to take some of the variance questions, but I think the staff will take
most of the $1,000 here or the $2,000, the variances.
A couple of things I would like to point out though.
Many of the places where you will Salaries increased and decreased, most
of that has to do with the 2 per cent increase and the $1,400 bonus.
The other thing I will mention to you is in several places here we had
people retiring, so you will see it for severance.
It is quite common when there are increases.
In some of the salary variances, that is going to be a common theme you
will see throughout.
That is about it. Carry on.
Thank you, Mr. Chair.
CHAIR:
Thank you, Mr. Minister.
We are going to get started. We are
going to call for subhead 1.1.01 under the Estimates for the Minister's Office.
CLERK:
1.1.01.
CHAIR:
Thank you.
Mr. Joyce, the floor is yours.
MR. JOYCE:
Yes, I am going to start off. I
know the minister was hoping I was going to ask this.
Last year, Minister, on page 41 of the Estimates you mentioned we give
$15,000 in a large grant per district.
Will you tell us now, did that change?
MR. FRENCH:
No, it did not change. Actually, I
did say that and that was not quite accurate, to be totally honest.
MR. JOYCE:
So it was not true?
MR. FRENCH:
No - not that it was not true - we do try to even it out around the Province.
When I was saying that I was trying to explain to you that is what we do.
We even it out around the Province so that in one district a minister
could not go in, like me, and take all the money.
In the case of me and you, for example, to compare both, you have $3,000
more in recreation money this year than I did.
That is why there is some flexibility.
We were faced this year out of the recreation capital with the Stephenville
Training Centre, which we had to find some money to contribute to the $500,000
that they did there. In the City of
St. John's, for example, we put all of the St. John's grants together
MR. JOYCE:
They actually (inaudible) that out in Deer Lake.
MR. FRENCH:
Do you have a question or something?
MR. JOYCE:
Yes, you can go ahead. I am
listening to the question.
MR. FRENCH:
In the City of St. John's, for example, there are seven or eight districts.
MR. JOYCE:
Just to let you know, it is all in Hansard so I can read it after anyway.
MR. FRENCH:
Oh yes, no problem, but if you could keep quiet, then you could hear me now and
you can read it and listen at the same time.
MR. JOYCE:
Oh no, that is fine.
MR. FRENCH:
In St. John's, for example,
put the seven or eight districts together and it all went to baseball this year.
The previous year, a couple of years ago it went to soccer.
It depends on what part of the Province you are in, what is happening.
That is the way it goes.
MR. JOYCE:
Okay. Can you and I am sure the
officials have it give us a list of who received the $15,000 grants?
MR. FRENCH:
No problem. I do not have it here
with me but I will certainly get it.
MR. JOYCE:
I am sure one of the officials do.
MR. FRENCH:
No, they do not have it with them.
MR. JOYCE:
They do not have it?
MR. FRENCH:
No.
MR. JOYCE:
How long will I have to wait for that?
MR. FRENCH:
I do not know. When we get a chance
I am sure we will get it over to you.
MR. JOYCE:
Some of the $15,000 was taken to put towards Stephenville?
MR. FRENCH:
We have a pot of money. It is $1.28
million actually, and we have are you referring to one grant in particular you
did not get, that you are worried about?
MR. JOYCE:
The McIver's one, yes. The $15,000
per district that was in the budget, per district that we were told was in the
district.
MR. FRENCH:
No. Well, it is not per district.
MR. JOYCE:
Okay. So the information you gave
us last year was incorrect?
MR. FRENCH:
You are asking about McIver's in particular, are you?
MR. JOYCE:
Yes. That is the only one, because
the way it was
MR. FRENCH:
Give them a call
MR. JOYCE:
Okay.
MR. FRENCH:
to see if they have any money this year from this group, from this department.
MR. JOYCE:
I am just going on about last year because when I personally see $15,000, and
then I see the civic centre which the City of Corner Brook subsidizes almost $1
million a year and they get $15,000 for bleachers.
I could see the Humber East
MR. FRENCH:
Are you against the City of Corner Brook getting money for bleachers?
MR. JOYCE:
No, I would prefer a recreation committee and 100 kids have a place to play and
parents have a place to watch their kids play.
There is a difference when you already have facilities to play sports,
but when you do not have the facilities it is nice
MR. FRENCH:
I would suggest you go back to the groups in your district in particular and ask
them. Ask the six seniors groups
what they thought about getting the recreation money they received.
Ask them how they are spending theirs and I am sure you will find they
are more than happy with receiving that recreation grant.
MR. JOYCE:
They are. That is not
MR. FRENCH:
I am sure you will find the McIver's more than happy with the recreation money
they get on an annual basis.
MR. JOYCE:
They did not get any, sorry. They
did not get anything.
MR. FRENCH:
Oh, didn't they?
MR. JOYCE:
No. McIver's did not get any.
MR. FRENCH:
You should call them. You should
call them and check it out, you should.
MR. JOYCE:
I will. Do not worry, Minister, I
will.
What you say in the Estimates this year, will there be more reflection of how
the money is going to be spent?
MR. FRENCH:
What I am going to tell you is what I was trying to tell you last year, is that
money will be evenly split across the Province.
One district will not get a hell of a lot more money.
You will not see one district top loaded and somebody else bottom loaded.
That will not happen. That
was the point I was trying to make last year when I said the money would be
evenly distributed throughout. That
is what I meant.
MR. JOYCE:
No. What you said is $15,000 per
district.
MR. FRENCH:
Yes, well that was the way I was trying to explain it.
MR. JOYCE:
Okay, perfect.
I will go to Administrative Support, 1.2.02.02 Operating Accounts.
Why is there an increase in the 2013-2014 revised for Purchased Services?
It is 1.2.02.02.
MR. FRENCH:
Yes, okay.
Do you want to take that, Rachelle?
MS COCHRANE:
The increase in Purchased Services in the revised for 2013-2014 reflects an
increase of $3,400 in the rent for the office in Corner Brook.
MR. JOYCE:
How many people are in that office in Corner Brook now?
MS COCHRANE:
Just one.
MR. JOYCE:
How many were there?
MS COCHRANE:
There were two.
MR. JOYCE:
So there is one gone. There is one
less.
MR. FRENCH:
Yes. Actually, there was a
gentleman who was close to retiring.
MR. JOYCE:
Pardon?
MR. FRENCH:
There was a gentleman close to retiring, but last year there was a position
removed from that office.
MR. JOYCE:
Is that position going to be filled?
MR. FRENCH:
No.
MR. JOYCE:
The position will not be filled?
MR. FRENCH:
No.
MR. JOYCE:
Okay.
What impact will that have in Western Newfoundland, that position not being
filled?
MR. FRENCH:
I think it will have a very minimal impact.
We have been involved, from a tourism perspective, on the West Coast in a
heavy way. Right now we have our
Western Destination Management Organizations that are up and running that we
fund significantly. They do a lot
of the work in that area, dealing with a variety of groups throughout their part
of the region.
Actually, we have all our DMOs up and running now and are successful.
They employ, from a tourism perspective, probably three or four people.
I cannot exactly speak for them.
I can just tell you what we give them.
So they are picking up the load.
I think they can certainly handle the tourism workload on the West Coast
now.
MR. JOYCE:
Okay.
1.2.04, Operating Accounts; in the 2014-2015 Estimates for Purchased Services,
there is no money in it?
MR. FRENCH:
What was that heading?
MR. JOYCE:
1.2.04.
MR. FRENCH:
1.2.04?
MR. JOYCE:
Yes, 02 Operating Accounts.
MR. FRENCH:
Yes, go ahead.
Carmela Murphy.
MS MURPHY:
The money that was there last year reflected the last year of the major
renovation on a capital project for the VIC in Argentia.
That project is now completed.
That is why the money is not reflected in 2014-2015.
MR. JOYCE:
Okay, thank you.
Heading 10, Grants and Subsidies: Why is there no money in the 2014 Estimates?
It is the same headline, just heading 10.
MR. FRENCH:
That is money for the Colonial Building, actually, and that is cash flow to The
Rooms.
MR. JOYCE:
Okay.
It was just money going in. There
is none going in this year?
MR. FRENCH:
No, because that is the end of the project.
That is the end of the funding.
MR. JOYCE:
I understand.
Subhead 2.1.01, Tourism Marketing: Last year there was less than half of the
budget spent in 2013-2014, Professional Services.
MR. FRENCH:
Go ahead, Carmela Murphy.
MS MURPHY:
The Professional Services budget of $233,000 annually reflects our research
program, tourism marketing research, and that money fluctuates every year
depending on what cycle we are in on the exit survey.
There was no exit survey last year or this year.
We will do it again next year.
We did a number of research projects and then the balance of the money
was moved to Purchased Services so we could spend more on marketing programs.
MR. JOYCE:
Yes.
Next, Purchased Services, there is an extra $2 million.
Is that for the tourism ads?
MR. FRENCH:
Is that correct, Carmela?
MS MURPHY:
Yes, that reflects (inaudible).
MR. FRENCH:
Yes, that is for the $2 million.
MR. JOYCE:
Is there a breakdown I will just give you an example; some people mentioned to
me that some of those ads, when you go down to the mall to a movie, you see them
in the Avalon Mall. How are they
broken down to be seen? Is it
Newfoundland, all across Canada?
They are great ads, by the way.
MR. FRENCH:
Every year, I guess our marketing team, which is second to none and I am not
saying it because of Carmela here in target marketing.
They sit down target, I think, is on a three-year, five-year contract
right now. I think it is three, and
with a year, they can renew for two more years.
What it is, they sit down every year and they gauge where the best bang
is for our buck. From there, they
decide where to go and what markets.
It is no secret that we target certain markets because sometimes people say to
you: Well, how come you are not in Europe campaigning?
If you buy a half page in The London Times is $500,000 or $250,000, so
you take your money and you channel it in certain places where you have the
biggest impact.
Obviously, Ontario is probably our number one market, for all kinds of reasons.
Then, we market in other places around the country.
When we market in Europe and the US, we actually do it with Atlantic
Canada towards the partnership. We
do it in partnership with the other three Atlantic Provinces.
ACOA kicks in about 50 per cent of the money.
We put in so much each, all of the provinces do, and that is how we try
to infiltrate the US market and the European market.
MR. JOYCE:
Okay.
Is it $2 million and $2 million again next year?
MR. FRENCH:
Yes. It will be $4 million from
previous years. There will be a $4
million increase next year to the marketing budget.
I just want to make sure you have that right.
It is $2 million this year, and it will be $4 million increase the
following year from the previous years.
MR. JOYCE:
So, really, it is $4 million; $2 million each year?
MR. FRENCH:
No, there is $2 million this year, a total of $2 million increase this year, and
a total of $4 million increase next year.
MR. JOYCE:
So it is $6 million?
MR. FRENCH:
Over two years. It will be an
increase of $4 million in the second year.
It is $ 9 million, it went to $11 million this year, and it will go to
$13 million next year.
MR. JOYCE:
Okay, $4 million over two years.
MR. FRENCH:
Right.
MR. JOYCE:
That is what I thought.
Under 2.1.02.10, Grants and Subsidies, there is an $8 million increase.
How will it be spent?
MR. FRENCH:
That is for the St. John's Convention Centre.
Most of that is channeled through there.
That is over a number of years.
Carmela, you might be able to explain that better than I can.
Go ahead.
MS MURPHY:
Last year the Convention Centre money was budgeted over three fiscal years.
The provincial and federal portion last year was $4.4 million, this year
it is $12.2 million, and next year the final $12.2 million.
That increase, the $7.9 million, reflects the additional money to pay the
$12.2 million this year.
MR. JOYCE:
What is the total amount for the St. John's Convention Centre?
MR. FRENCH:
I think we were into it for $15 million or $16 million $15 million, I believe,
but I think that has increased now to $60 million is the total cost
MS MURPHY:
The total cost of the Convention Centre has gone over and it is $60 million.
Our contribution has not changed.
MR. JOYCE:
Has not changed?
MS MURPHY:
No.
MR. JOYCE:
I do not know if you want to
CHAIR:
If you are finished that subhead, I am going to go to Ms Rogers.
MR. JOYCE:
Yes.
CHAIR:
Ms Rogers.
MS ROGERS:
Thank you very much.
I want to thank everybody for taking the time out of your busy schedule to be
here today. I want to congratulate
you once again for some absolutely excellent work, particularly under the fiscal
restraints that you had last year.
There has been some great, creative work.
Congratulations again I think there were more awards on some of the
marketing campaigns and that is great.
I know that we do not just hand our money over to target marketing, and
that staff are involved as well in the design and the approach to marketing.
So, congratulations on some really wonderful work; it is great to see.
I will not go over some of the numbers that Eddie was able to go over.
If we could go to 2.1.02, Strategic Product Development, the Grants and
Subsidies and again, any list that the Official Opposition requires, I would
like those as well, please, just so I do not have to ask for them again.
MR. FRENCH:
What was the number again, sorry?
MS ROGERS:
Subhead 2.1.02.10, Grants and Subsidies.
Can we have a list of where those Grants and Subsidies were awarded?
Who? Where?
How much?
MR. FRENCH:
Subhead 2.1.02.
MS ROGERS:
Strategic Product Development, under Tourism.
MR. FRENCH:
Yes, go ahead, Carmela.
MS MURPHY:
For the total amount of funding, the $12,521,000, as I have indicated, $12.2
million was for the St. John's Convention Centre.
Also included in that is the grants for the Visitor Information Centres,
the regional, the twenty-five regional centres in the Province, which is about
the number that receive an annual grant; that also includes $35,000 for the
Grand Concourse and $100,000 for the East Coast Trail, as well as about $40,000
for market readiness initiatives.
MS ROGERS:
What does that mean, market for whom what is the market readiness initiative?
MS MURPHY:
There are a couple of things related to that; one is for tourism industry
practitioners who wish to go and take professional development, like best
practice missions.
MS ROGERS:
Great.
MS MURPHY:
We will provide 50 per cent of the cost of their attendance to go on the best
practice mission or to attend the appropriate professional development
conference.
MS ROGERS:
Great.
Who would be covered under that group, that category?
MS MURPHY:
Who does it target?
MS ROGERS:
Yes.
MS MURPHY:
That would be any tourism industry professional, someone who owns a tourism
business. It could be non-profit
organizations in tourism or culture or heritage that operate (inaudible)
MS ROGERS:
We are just having a little technical difficulty there.
Okay, great, sorry.
MS MURPHY:
Any individual who works for a tourism-related non-profit group, an
organization, an association, or cultural industries as well who are also a
tourism attraction, a product; or an individual business owner, or employee of a
tourism business can take advantage of that program.
MS ROGERS:
There is how much allocated for that?
MS MURPHY:
About $40,000.
MS ROGERS:
Not a whole lot for a growing industry.
OFFICIAL:
It is a very healthy program.
MS ROGERS:
Yes, it is great.
Thank you very much.
If we could move on to Culture and Heritage, 3.1.01 under Salaries; we see there
is an increase of $60,000 for this year.
What would that be for?
MS COCHRANE:
It reflects an increase of $58,100 in 2014-2015.
It is because of the 2 per cent salary increase and the increase in shift
deferential and weekend deferential as per the collective agreement.
MS ROGERS:
Okay, thank you.
Transportation and Communications has gone up about $27,000.
MS COCHRANE:
Under Culture and Heritage?
MS ROGERS:
Yes.
MS COCHRANE:
That reflects an increase of $26,500 in 2014-2015.
It reflects a reallocation from an activity from Purchased Services to
reflect the need for the division in the meal allowance as per the collective
agreement.
MS ROGERS:
That is an increase in meal allowance?
MS COCHRANE:
Right, and which is part of that collective bargaining.
MS ROGERS:
Thank you.
Purchased Services, we see a decrease of $58,000.
MR. FRENCH:
Mark, do you want to take that one?
MR. JONES:
Sure.
Included in Transportation and Communications, Supplies, Purchased Services,
Professional Services is the Provincial Archaeology Office, as well as
Provincial Historic Sites. The
activity varies from year to year.
What we have done is we have been able to do a bit of an analysis and this is a
right sizing of the budget. Each
year you are not quite sure if you are going to need professional services to a
certain amount, purchased services to a certain amount.
This just basically reflects trying to find a best fit that our analysis
tells us that we will need for next year.
MS ROGERS:
For 2013-2014, the amount that was unspent, I would think that historic sites,
some of them really need attention.
What kinds of purchased services would have been under there?
MR. JONES:
Right. For example, this past
fiscal year, $254,000 to $190,000, those monies were moved into Professional
Services because that was the activity we needed.
So it is really an accounting measure.
It is not that the money was not spent, but it was needed to be spent on
a different type of activity; therefore, it had to be moved into the appropriate
account activity.
MS ROGERS:
Okay, thank you very much.
To continue on, Arts and Culture Centres; Salaries, we see there is an increase
in the revised budget for 2013-2014 of $514,000.
MR. FRENCH:
Actually, that is I will let Mark clue up a little bit of a good news story.
That the Arts and Culture Centres are becoming more and more used,
especially in the St. John's one in particular.
It is becoming busier and busier.
The more third party rentals you get, the more salaries you need.
We have seen a consistent increase over the last couple of years, which
is a credit to the staff that have been there and the way they are promoting it.
Mark, I do not know if you want to finish, or just add anything.
MR. JONES:
Yes, sure.
That is correct, Minister. The more
third party rentals you have, you need to staff up to provide the services.
Therefore, this is an adjustment in our salary vote on our projections
for our shows for 2014-2015.
We already know the schedule for 2014-2015, obviously.
That is one element, but it is also the 2 per cent salary increase for
the collective agreement and the shift differential for evenings and weekends as
per the collective agreement.
MS ROGERS:
Great, and it is so wonderful to see the Arts and Culture Centres are used more.
That is just fantastic. The
more people we can get in there, I think it is so much healthier for all of our
arts in terms of exposing a lot more children as well to the arts.
That is great. It is just
fantastic.
Purchased Services, there is an increase of $250,000.
What would that be for?
MR. JONES:
Basically, it would be the same explanation.
Purchased Services and Salaries are the two areas of the budget that we
pay for the different shows.
Basically, if you are a third party rental, all of the revenue comes to
government. We pay the producer out
of our Purchased Services vote. It
is not a share of the revenue. So
we need to have a corresponding vote in our Purchased Services to make those
payments.
MS ROGERS:
Okay, thank you very much.
I have no specific number, budget item for the Newfoundland and Labrador Arts
Council; however, I do have some questions that I would like to ask.
We know the average grant to an artist at the Arts Council is about $3,000, is
it?
MR. FRENCH:
As you know, the Arts Council is a separate entity from government.
I can tell you we budgeted $2.1 million over the last several years.
There has been no decline in that vote.
They have an independent board that decides and selects who gets what and
how much they get.
MS ROGERS:
Yes.
MR. FRENCH:
I certainly do not get
involved in which artist should get money and which artist should not.
MS ROGERS:
Absolutely not.
MR. FRENCH:
That is an entity that looks after their own; they decide who gets what grants
and how much they get. I certainly
do not meddle in that at all.
MS ROGERS:
Yes. That is not quite my question.
My question basically is leading to: How many applications do they get?
What is the dollar value of the applications?
How many have to be turned away?
What I am interested in is the demand and the financial response to that.
MR. FRENCH:
They have a significant demand for the $2.1 million, as you would know.
MS ROGERS:
Yes.
MR. FRENCH:
There are people who do get turned down, that I can assure you, because I hear
from the occasional one who is trying to get funding and do not get funding.
MS ROGERS:
Absolutely.
MR. FRENCH:
That is unfortunate, obviously, but that is the reality sometimes.
You cannot give money to everybody, as much as we would like to
sometimes.
I do not have the exact number of how many people get grants and how many people
do not, but it is public record.
There is no hiding it. We can
certainly provide you with that. I
am sure the Arts Council will give you that.
MS ROGERS:
Okay.
My question is: What is the per capita funding that we give to the Arts Council?
MR. FRENCH:
Again, I would have to you can do the math.
We give them $2.1 million and there are 500,000 people in the Province,
so you can do the math.
MS ROGERS:
Yes. Is the department looking at
any increase in allocation at all?
MR. FRENCH:
Not right now. Not in this fiscal
year, but every year we look at every item in the budget.
We still have a deficit this year and we had a deficit in the previous
year. We are pretty insistent on
not taking anything away from the Newfoundland and Labrador Arts Council, and
their budget has remained the same.
MS ROGERS:
Okay. Well, there has been some
decrease in that budget because we see they have had to cancel the Visiting
Artists Program, which has been a real all the research shows how incredibly
important exposure to artists is in the school system.
MR. FRENCH:
I am a big believer in the arts, personally.
So anything we can do to highlight the arts, I am certainly in favour of
it. When we are dealing with fiscal
issues then certain things happen.
I think that is one of the pieces they get from Education.
I think they get a small pot every year from Education as well.
That is unfortunate, but sometimes, unfortunately, that is what you have to deal
with when you are in fiscal realities.
MS ROGERS:
Was there any possibility through Culture and Heritage that this program could
be reinstated?
MR. FRENCH:
It is about moving the chairs on the deck sometimes.
You can take money away from somewhere and give it to somewhere else, and we
give the Arts Council $2.1 million.
We have not reduced it. If the Arts
Council decided they wanted to take money from there and move it to some other
programs that would be entirely up to them.
That is not something that I would meddle in.
My goal is to keep funding them as best we can.
I would not determine to tell them how to spend their money.
MS ROGERS:
Okay. Has there been any request
from the board of the Arts Council asking for an increase in funding?
MR. FRENCH:
Over the years, I have met with them several times.
They can always lay out a list and I could probably share with them a
list of places I would like them to spend more money but again the fiscal
realities are. I do not know if I
have anything, I cannot recall receiving anything in writing recently but the
Arts Council are always they are advocates for the arts community.
So whether it is in a public place where we end up rubbing shoulders at a
venue or whether it is in my office, they always make the case well for the
arts.
For me to say, no, they have never asked me for more money would not be
accurate. I do not think I have
received anything official, but having said that, that does not matter to me.
It does not have to be officially written in stone for me to get the
message. Obviously, the more we can
give any of the groups that I deal with are always looking for more money and
many of them very legitimately. I
am sure they would be more than happy to take more money any time we would be
willing to give it to them.
CHAIR:
Ms Rogers, I am just going to ask if you have a quick question or so here on the
Arts heading. Then we can move back
to Mr. Joyce.
MS ROGERS:
No, I am fine. We can move on.
CHAIR:
Okay, I will go to Mr. Joyce.
Thank you.
MR. JOYCE:
Thank you.
Under 3.1.06 Historic Sites Development, 02 Operating Accounts.
There are extra expenditures in Purchased Services for 2014-2015.
Can you please explain?
MR. FRENCH:
Mark, do you want to take that?
MR. JONES:
That reflects the new allocation in this year's budget specifically for Point
Amour and Heart's Content Cable Station.
MR. JOYCE:
What work is being completed in Point Amour?
MR. FRENCH:
Painting mainly, the outside of the lighthouse needs to be painted.
That is the main thing, I think.
The goal this year is to get the outside refurbished.
Am I correct, Mark?
MR. JONES:
Yes.
MR. JOYCE:
Under 3.1.07 Special Celebrations and Events; in 2013-2014 there was only half
of the budget spent in Salaries.
MR. FRENCH:
Mark, do you want to explain that?
MR. JONES:
Which line in particular, sir?
MR. JOYCE:
It is 3.1.07.01, Salaries.
MR. JONES:
Yes. That reflects a maternity
leave we had in the department for a period of time in 2013-2014, and the
departure of a support staff person in January.
So collectively, the salary vote just was not drawn down on in that
activity.
MR. JOYCE:
Okay.
Also, in 02, Operating Accounts.
Oh sorry, pardon?
MR. FRENCH:
I said she had twins, she should get double.
MR. JOYCE:
Stay off twice as long.
In 02, Operating Accounts, the increase in Professional Services in 2014; one
quarter of the budget was only spent in 2013-2014, yet in 2015 we see a huge
increase. Can you explain that?
MR. FRENCH:
Do you have it, Mark?
MR. JOYCE:
In 02, Mark.
MR. JONES:
Yes, sorry.
That reflects a cash flow issue we had with the potential Gallipoli caribou
monument. We are currently
negotiating with the federal government on making that happen.
It is a long-term project, monies were not spent this year, and it was
cash flowed out to next year.
MR. FRENCH:
(Inaudible) if we could.
Our goal is we would love to see another caribou monument.
Apparently, as the story goes, there were supposed to be six caribou
monuments in Europe. I guess
because of the Depression and the way things went, they never did build one in
Gallipoli.
We know, of course, that many from the Royal Newfoundland Regiment fought in
Gallipoli. We have started a
process of trying to put a monument in Gallipoli, and believe me when I tell
you, it is not very easy. It is not
as simple as it sounds. Apparently,
the country does not want any more new monuments because their countryside has
become there are a lot of monuments in Gallipoli.
They have offered us this I can never recall the name of the garden
that is there, but Mark
MR. JONES:
Kabatepe
MR. FRENCH:
Kabatepe garden. They are allowing
us there has been some negotiation between the federal government and Turkey,
because obviously they will not deal with a province.
We have been going through the federal government.
Our goal is to put another caribou there.
I think the cost of a caribou is about $700,000 or $900,000?
MR. JONES:
(Inaudible).
MR. FRENCH:
It is $700,000. We have been
budgeting each year with the hope of getting the caribou.
We may have to scale that back because we do not know if we are going to
get permission to put a caribou there, but we are certainly going to put
something there.
MR. JOYCE:
I will just talk about another one, the War Memorial.
I know the work the committee has done in Corner Brook with the caribou,
and the monument in Regent Square in Corner Brook.
There is a War Memorial in Curling.
I think there was $2,000 I am not sure if it was from your department
or maybe from Municipal Affairs for a parking area.
It may have been Municipal Affairs because there is no parking there, and
that is the First World War monument.
Was there ever any application made to your department, or how would you
go about it?
MR. FRENCH:
I remember receiving a letter from Curling I think it was Curling I received
the letter from asking for some repairs to the area.
We have not decided yet how we are going to go out, are we going to do
repairs to monuments? Are we going
to hold celebrations in each community?
We have not really worked out the details.
We are gearing away from we are actually right now doing an inventory.
We have someone hired on contract doing
an inventory of all of them across the Province, and whether we will or we will
not have a fund there for doing that sort of thing, I do not know.
I am thinking there are an awful lot of monuments in the Province.
If we had to fix them all up I do not
think the $3.4 million, $3.6 million would go very far, based on what they just
did in CBS. I know they had to
raise an awful lot of money to do it themselves.
MR. JOYCE:
Can I get the name of this person who was hired?
Can you send me the name so I can see if I can meet with them?
MR. FRENCH:
Hired for?
MR. JOYCE:
You said you hired a consultant.
MR. FRENCH:
Yes. What he is doing, though, is
just an inventory. He is just
telling us where every monument is.
MR. JOYCE:
Okay.
MR. FRENCH:
We can give you the name and you can contact him, no problem.
MR. JOYCE:
No, no. I thought it was someone
seeing what work needs to be done.
MR. FRENCH:
No, no. It is just to identify
where there are actual official monuments, if you will.
So there would be one in Curling, one in CBS, one in wherever.
MR. JOYCE:
Are there any funds available to do up that type of because there are a lot of
funds coming through to do the one, and I support it, up in Corner Brook, the
War Memorial outside the Legion, but for the actual First World War and
Beaumont-Hamel, the actual site is in Bay of Islands right there on Monument
Hill. That is the actual War
Memorial that was opened I think in 1932, 1942 I think it was in 1932.
They actually opened it up in 1942, it was.
That was the actual War Memorial.
It is almost being pushed aside.
MR. FRENCH:
That is too bad.
We have never had, in TCR, money to repair monuments.
There has never been, that I am aware of since my time, I have never,
ever signed a letter stating this is for repairs to a monument,
but something tells me and I stand to be corrected and you would have to ask
Municipal Affairs about it one time that they used to do some stuff for
Legions and I think maybe monument repairs could have been part of that program,
but you would have to ask them.
MR. JOYCE:
When they did the bronze at Regent Square, they gave $15,000 or $20,000 towards
it
MR. FRENCH:
Municipal Affairs did?
MR. JOYCE:
Yes.
MR. FRENCH:
Okay.
Even the pilgrimage to Beaumont Hamel, for example, that was all done through
Municipal Affairs. What we are
doing here, the Honour 100, is like a separate entity animal altogether because
that used to all funnel through Municipal Affairs too at one time, the whole
trip to Beaumont Hamel with the kids and the veterans.
MR. JOYCE:
Okay.
I am just going to ask a few questions.
I think we just went through that.
Under Purchased Services, we are seeing an increase in 2014, but in
2013-2014 there was very little spent Purchased Services, 02, Operating
Accounts, the same one.
MR. FRENCH:
What is the subhead?
MR. JOYCE:
Subhead 3.1.07, Purchased Services, just under the Professional Services.
MR. FRENCH:
Okay. Do you have it Mark?
MR. JONES:
I do.
MR. FRENCH:
Okay, go ahead.
MR. JONES:
It is a similar answer as before, Sir.
Part of that is tied to the Gallipoli monument, the caribou monument in
Gallipoli; that is why the monies were not spent in 2013-2014.
So, some of it is cash flowed.
Depending on the activity, some of the monies for the monument would be
in Professional Services, Purchased Services, so that is why you are going to
see some variances there. For
2014-2015, that reflects the total activity for this year.
It is a five, six-year commemorative plan and different years have
different amounts of money attached to it.
MR. JOYCE:
So it is for the same project mainly?
MR. JONES:
Some of it is for the caribou monument in Gallipoli, but some of it is for the
other activity that we are undertaking for the commemorations, period.
MR. JOYCE:
Okay, thank you.
Under 10, Grants and Subsidies, there is an increase in 2014-2015.
Can you explain what
MR. JONES:
Again, the activity for 2014-2015 is different from the activity from 2013-2014,
so some of that money would again be tied to the caribou monument.
We have five categories of activities from community outreach to our
anniversaries to the education components, and 2014-2015 dollar amounts are just
different from 2013-2014 in the five-year plan.
MR. JOYCE:
Okay, thank you.
I do not know if Gerry has anything else.
I just have some questions, so I do not know if you want to
CHAIR:
Ms Rogers, do you want to go back and finish off that section, or do you want
Mr. Joyce to continue on recreation?
MS ROGERS:
Just where we are right now.
MR. JOYCE:
Sure.
CHAIR:
Okay, we can do that.
MS ROGERS:
The Grants and Subsidies, can you explain to me a little bit about whether that
is a specific program that people apply for, where is the money going, how is it
being allocated?
MR. FRENCH:
Go ahead, Mark.
MR. JONES:
Sure.
Amongst the activities that we are undertaking is a pilgrimage to Beaumont
Hamel, an ambassador program in education.
We are launching a grant program sometime in 2014-2015 that communities,
heritage groups, artists groups can make application.
MS ROGERS:
About how much will be allocated for that?
MR. JONES:
I am not certain. I would rather
confirm later, actually, because they were still working on that, rather than
have to correct ourselves. That
will be a different activity. It
will be a two- to three-year program and we are still working on the details so
that we can launch that early this year.
MS ROGERS:
The pilgrimage to Beaumont Hamel, how will folks be chosen or apply for that?
MR. JONES:
That is a program that we provide a grant and work with the Royal Canadian
Legion, Newfoundland and Labrador Command, so it is not actually our program out
of our department.
MS ROGERS:
It is a grant that is specifically given to the Legion, is it?
MR. JONES:
Correct.
MS ROGERS:
How much is that?
MR. JONES:
The dollar amount, uncertain, but we did support sixteen students, young people,
last year in addition to the Legion members and the veterans.
The total delegation last year was just under forty.
MS ROGERS:
Okay. Great, thank you.
What is your estimate in terms of the Gallipoli monument, sort of a ballpark
figure once all is said and done?
Do you have any idea of that at all?
MR. FRENCH:
It was budgeted initially for $700,000.
Again, depending on what the government allows us to put there, will
determine how much of that $700,000 will be used for that.
If it is not used for that, though, it will be used for other pieces for
the commemorations. It will be used
specifically for that. That whole
budget will be used for the commemorations.
MS ROGERS:
Okay. Great, thank you very much.
Culture and Heritage, Newfoundland and Labrador Film Development Corporation,
does this look like a cut of $250,000, a reduction?
MR. FRENCH:
Pardon? I did not hear that.
MS ROGERS:
The allocation for the Newfoundland and Labrador Film Development Corporation,
it looks like there is a reduction of $250,000 Loans, Advances and
Investments.
MR. FRENCH:
As you know, there are some films, currently, that are under negotiations with
some other go ahead, Mark.
MR. JONES:
Basically, the total vote for the film corporation is the regular equity fund,
but in addition to that is funding for
Republic of Doyle. Depending on
the cash flow, we are supporting Republic
of Doyle; it is over several
fiscal years.
MS ROGERS:
Yes.
MR. JONES:
So the $250,000 reduction shows it is a combination of part of season 4, part of
season 5, and as just announced last week, CBC has renewed it for a season 6.
MS ROGERS:
That is great.
MR. JONES:
The producers are currently under negotiation and have asked that we remain
silent while they are negotiating terms with CBC.
MS ROGERS:
So the allocation for Doyle, that comes out of this pocket of money?
MR. JONES:
It does.
MS ROGERS:
Okay, all right, great.
I want to say that it is great that the equity program continues; also I note
that the tax credit program was well used in that it is supported by the
government, and I think that is a wise investment.
Do we know how much was accessed through the tax credit program?
How much was awarded?
MR. FRENCH:
You would have to check that Finance, but something tells me about $4 million, a
little of over $4 million. Is that
correct, or $3 million?
OFFICIAL:
Just over $5 million in past fiscal year.
MR. FRENCH:
Just over $5 million in the last fiscal.
MS ROGERS:
Okay. Great, thank you very much.
It is a great program that I think is a good investment that has great returns
for the whole Province. We
cannot lose with that
MR. FRENCH:
I could not agree with you more.
Sometimes, as I am sure you have ran into in your business, when you start
talking to people who count the beans, if you will, sometimes it is very hard to
explain the importance of something like this to financial people, but thank God
that everybody has bought in and it is showing great dividends.
It is not something that is not done in other places in the country.
I am sure you know the story of Alberta when they stopped doing it and it
took them ten years before they caught back up again to where they were in film
production.
MS ROGERS:
Yes, it really had a negative impact on their industry, absolutely.
Recreational Services and Facilities, the $15,000 grants
MR. FRENCH:
Yes.
MS ROGERS:
The one that went to baseball for the eight different districts in St. John's,
how was that decision made?
MR. FRENCH:
Pardon?
MS ROGERS:
How was that decision made to allocate
MR. FRENCH:
Well, we met in the department.
MS ROGERS:
Yes.
MR. FRENCH:
Obviously, it is for a regional facility.
It is for the baseball diamond, as we did the same thing when it went to
soccer a couple of years ago. They
are doing major renovations to St. Pat's, Mark?
MR. JONES:
Yes.
MR. FRENCH:
St. Pat's ballpark and it is the focal point of baseball in the city.
Everybody who plays ball in the city goes there.
The same as they do with King George V.
That is how the decision was made.
They had written and asked, made a request to government.
That is why we did it.
MS ROGERS:
For the other sporting organizations throughout the city, that was fine with
them? Was there any consultation
with other sporting, recreational programs in the city?
MR. FRENCH:
I can assure you we fund all sports through Sport NL.
We give Sport NL, I think it is, between the three groups it is certainly
well in excess of $2 million, School Sport NL, Sport NL.
They all get portions through the sport governing body, Sport NL.
MS ROGERS:
Yes.
MR. FRENCH:
A variety of sports get money as well.
This is just for capital investment.
Anybody can write us, any sport.
We have given to all sports.
We have given to tennis. We have
given to there is no sport that I can think of in St. John's that we have not
given money to.
MS ROGERS:
Right.
MR. FRENCH:
It is just who is looking for money at the time.
Whether it is for hosting or whether it is for capital or whether it is
for and that changes from year to year.
Next year it could be swimming or it could be volleyball or it could be
it is just whoever is in the hopper and whoever comes looking.
If the time is right and the money is available, then we will support it.
MS ROGERS:
Yes. Historically, has this money
more so been spent and allocated more and spread throughout the districts?
MR. FRENCH:
No, I like to make sure that every region gets it fair share.
That is important to me.
In Conception Bay South, for example, I know, not this past couple of years but
three or four years ago myself and one of the other MHAs said I think it was
soccer, actually at the time, were looking for money for something to support
capital. We both lobbied and agreed
to say: Soccer came to us looking for and I did not have any problem with it.
So, even though the field is physically in my district well it was in Paul
Davis' district, and I do not even know if that was before Paul was elected
probably. It was not in my
district, but the benefits of Conception Bay South were for everybody.
That was three or four years ago we did that.
St. John's I think maybe it has happened in numerous places throughout the
Province, given any one time. It is
quite common. If it is a sport and
it affects a whole region, I think over the years you will find it happened in
Mount Pearl maybe as well. I do
know about Corner Brook. I cannot
speak to exactly where it happened but it is not uncommon for it to happen.
MS ROGERS:
Okay.
MR. FRENCH:
If it benefits a region then, why not?
MS ROGERS:
Okay.
Historically, were MHAs somewhat involved in discussing the allocation of those
funds?
MR. FRENCH:
Oh my God, yes. MHAs come to me on
a daily basis looking for recreation grants for this or for that.
Unfortunately, sometimes you have to say no.
Like I said, there is only so much money to go around, but MHAs come to
me all the time. As a matter of
fact, Mr. Mitchelmore has come to me numerous times.
Mr. Joyce has come to me numerous times.
Lots of people do, that is part of it.
MS ROGERS:
Okay, thank you.
Grants and Subsidies, we see there is an increase.
We are under Recreation and Sport, 4.1.01.10 Grants and Subsidies, an
increase by $317,000. What would
that be for? It is nice to see an
increase.
MR. FRENCH:
Do you have that, Mark? Go ahead.
MR. JONES:
That vote actually does change from year to year, if you look back through the
Estimates historically.
MS ROGERS:
Yes.
MR. JONES:
Some activity is cyclical in nature.
MS ROGERS:
Okay.
MR. JONES:
Newfoundland and Labrador Winter and Summer Games, Canada Summer and Winter
Games. Depending on our needs, on
the cycle monies come in and out as required.
MS ROGERS:
Right.
MR. JONES:
So that explains some of that.
Another piece of the explanation is a $250,000 specific allocation for the
Special Olympics that are being hosted, the National Special Olympics in Corner
Brook.
MS ROGERS:
The national, right.
MR. JONES:
Government committed $500,000 to that initiative and that will flow to them over
two fiscal years, $250,000 per.
MS ROGERS:
What year is that again?
MR. JONES:
2016.
MS ROGERS:
That will be pretty exciting.
MR. JONES:
Yes.
MS ROGERS:
Great, thank you.
I do have a few other questions I would like to ask.
For the Colonial Building I am going to go back again, but not specific
numbers.
MR. FRENCH:
Yes.
MS ROGERS:
For the Colonial Building, when is the targeted date for completion?
MR. FRENCH:
Late 2015 or early 2016. That is
our goal.
MS ROGERS:
It will be pretty exciting.
MR. FRENCH:
I am really looking forward to it, actually.
That is one of the places that I truly, truly love in St. John's.
MS ROGERS:
We staged an event there for the anniversary of women getting the vote in
Newfoundland and Labrador, and we had a debate in the House.
MR. FRENCH:
Really?
MS ROGERS:
Yes, in the Colonial Building. It
was quite exciting. Then Marian
Frances White did a film called oh, my gosh, it will come to me.
MR. FRENCH:
I always tell this story.
Apparently we had somebody here
MS ROGERS:
The Untold Story,
sorry.
MR. FRENCH:
Okay.
We had somebody here from New York.
A lady was here looking at the different because they cut out a little square
and they go back and see the different layers of paint so that they get it
right, go back to its original origin.
Somebody who was there with her said to her: You know this is quite a
building for Newfoundland at the time in 1850. She said this was quite a
building for North America in 1850.
It was pretty good to hear somebody like that give you that kind of assessment.
MS ROGERS:
What is the plan now? Who will be
housed in that building? Have those
decisions been made? What is the
plan?
MR. FRENCH:
It was important to me, when we were doing this building initially, that there
would be no offices up in the area that we could display to people.
There was some talk of that at the time; however, there is a basement.
If you have been there, there is a basement in the Colonial Building that
will be reutilized as offices. Our
Provincial Historic Site offices will be there, for example, for sure.
Is there anybody else, Mark?
MR. JONES:
The Art Gallery, I believe, was in there as well.
MR. FRENCH:
I think maybe archaeology was in there as well.
That is yet to be determined if they will be there but Provincial
Historic Sites certainly, because obviously we are hoping this is going to be
the flagship for our Provincial Historic Sites.
It will be a great spot for them to be.
MS ROGERS:
Thank you.
How is the directional signage program going?
MR. FRENCH:
That is now in the process. We are
in the process right now of the regulations are about to be gazetted.
It is all moved to TW, and TW are now taking over that file and moving
forward with the regulations.
I think, Carmela, is it fair to say right now that is where we are, we are
waiting on the gazetting of the regulations?
MS MURPHY:
That is correct.
MS ROGERS:
They are almost set, is it?
MR. FRENCH:
Yes, I am expecting them rather soon.
MS ROGERS:
Okay.
CHAIR:
Ms Rogers, are you almost ready to conclude?
MS ROGERS:
I have a few questions. If Eddie
would like to go ahead, then I can come back to my questions.
CHAIR:
I will go back to Recreational Services and Facilities.
Mr. Joyce, go ahead.
MR. JOYCE:
Thank you.
The Arts and Culture Centres this year, is there any increase in funding for
Arts and Culture Centres across the Province?
MR. FRENCH:
We did have to make an increase.
Mark, correct me if I am wrong. We
did have to make an increase in the salary vote, did we not, and Purchased
Services because of the increase in demand for the centres.
The income goes into general revenue.
Obviously, to offset that we have to give them money to pay the salaries,
so that was the increase.
Other than that, no; we are in the process of doing some reorganization with the
way the whole thing operates, but again, there is no loss in positions or
anything like that. It is just a
matter of moving people around. No,
I do not thing there was any increase.
MR. JOYCE:
Last year, the cuts to the Arts and Culture Centres, how much money was saved or
were there significant cuts to the Arts and Culture Centres last year?
MR. FRENCH:
No, there were no significant cuts to the Arts and Culture Centres.
There was a position was there a position cut?
OFFICIAL:
One in (inaudible).
MR. FRENCH:
Oh yes, there were some positions; that is right.
In Labrador it went to part-time, and I have the numbers that I am more
than willing to share with you.
MR. JOYCE:
Okay.
MR. FRENCH:
I cannot remember now, but there was Labrador, Grand Falls, and Stephenville
it was sad that they were so underutilized.
One of the facilities had twenty-six nights; I think that was Grand Falls
and do not quote me on these numbers, but I can get you the accurate numbers.
MR. JOYCE:
Okay.
MR. FRENCH:
Lab City was like thirty-odd nights.
So, based on those numbers, we really did not need full-time staff there.
That is why the decision was made.
I think we cut back the manager to part-time staff.
The lady in Stephenville, she retired, but she was owed quite a bit of
severance at the time, but I think she is probably back now too on a part-time
basis.
MR. JOYCE:
So you can just send over an amount that was saved
MR. FRENCH:
Yes, no problem.
MR. JOYCE:
Okay.
I know Gerry asked the questions earlier about the
Republic of Doyle.
How much is allotted for the
Republic of Doyle?
MR. FRENCH:
For previous years, it was $3.75 million, but it is $1.25 million for three
years is the way it is allotted.
Some interesting statistics on that; for every dollar that we invest in Doyle,
$2.86 comes out the other end. The
net benefit of Doyle to the people of the Province, if I recall, is $36.4
million.
MR. JOYCE:
Where does most of the money come from on the other end, when you mentioned the
other end?
MR. FRENCH:
Well, the way it works, the total budget of Doyle is about $26 million or $28
million, depending on how many episodes that they shoot annually.
So, they have a number of corporate CBC, obviously, is one and the
Government of Newfoundland and Labrador is one.
Whole else, Mark, would contribute to that?
MR. JONES:
Canada Media Fund.
MR. FRENCH:
Canada Media Fund, these guys. If
it was not for us taking part in that, those monies outside the 80 per cent of
the investment in Doyle comes from outside the Province.
So if we were not getting a piece of that, then that would be spent
somewhere else in the country. That
is the piece, probably, that we
do not talk enough about, since Doyle has started, $36.4 million to the good to
this Province. Even though we have
invested we have taken this much back.
I guess people do not see that because you think oh my God, $3.75 million
for the Republic of Doyle for a
season. There are thousands of man
hours goes into it now, all good-paying positions.
First when they started filming, I think all of the camera crew had to come from
Ontario, and now most of the camera crew is from Newfoundland and Labrador.
To go down on the set and see the number of people from all across the
Province, from Gander, from Twillingate I was blown away, because you do not
think of the film industry as a big industry in the Province.
There has always been a film industry here; I certainly do not want to
insult there has always been a film industry, but Doyle has really helped take
it to the next level. Just last
year, the biggest production cost film in the country was done here in the
Province. This is really a
developing industry.
MR. JOYCE:
Just off topic, years ago there was a million-dollar mobile unit in Corner Brook
that was purchased and is at the Civic Centre in Corner Brook.
MR. FRENCH:
I remember that.
MR. JOYCE:
Where is that at now?
MR. FRENCH:
I have absolutely no idea.
MR. JOYCE:
Corner Brook is going to be the hub of the activity.
There was a million-dollar setup.
I know they had the big cameras, rolled it into the Civic Centre; this is
where the film industry is going to start.
MR. FRENCH:
How long ago was that? You would
probably know more about that, Gerry, than
MS ROGERS:
That was a shooting stage.
MR. JOYCE:
Do anybody know where it is at now?
MR. JONES:
(Inaudible).
MR. FRENCH:
Go ahead, Mark. I thought that
might be before your time.
MR. JONES:
It was before my time.
That infrastructure still exists and it is used on a per use basis, so basically
the Newfoundland and Labrador film corporation does have access to those assets.
The College of the North Atlantic on the West Coast makes use of it
during their programs and I think it is Gerry, you might know this the
Atlantic film co-operative is kind of an institution that runs it.
MR. JOYCE:
Can you forward me the
MR. JONES:
I can try to
MR. JOYCE:
Dig up the number of times it has been used in the last four or five years,
because I know the Civic Centre group were out complaining because it was taking
up so much storage. We have not
heard anything about it in the last four or five years out there.
It was $1 million spent on it.
Can you forward to me how many times it has been used, by who, and the status of
it now if it still exists?
MR. FRENCH:
We should be able to find that out from the film corporation I am sure I guess
they still have it, Mark, obviously and they move it around to whoever wants it,
so we can get that for you.
MR. JOYCE:
It is supposed to be stationed in Corner Brook and that was the idea, to have it
in Corner Brook.
Okay, thank you for that.
The non-resident visitors to the Province by auto were down by about 6 per cent,
5.9 per cent, and it was about a 21 per cent decrease in the cruise ships,
cruise visitors. What is that
attributed to, or is that just a normal cycle?
MR. FRENCH:
That is the cruise industry. That
is just the way it goes in the cruise industry.
It is up and it is down.
Some years, you will hear of big increases in cruise; some years, you will hear
not so many.
Carmela, I do not know if you can add anything to that.
MS MURPHY:
Actually, visitation to Newfoundland and Labrador overall if you took cruise
out would have been on par this year.
Even though the auto traffic was down, but air was up.
The cruise ships this year, there were twenty-one cancellations.
About fourteen or fifteen of those were due to weather.
That happens.
There was one large cruise company that had booked seven itineraries into the
Province and they ended up cancelling all of the itineraries.
Even though that happened, those cancellations brought the number down
overall to, I think, 1.5 per cent, but it was still a fairly good cruise season.
MR. JOYCE:
Just on a note, you mentioned that it was on par, most of the people who fly in,
do they travel the rest of the Province or do they fly to St. John's or Deer
Lake?
MR. FRENCH:
There was a statistic that I saw some time ago and it was for people who came to
the St. John's region because, obviously, that is the busiest airport.
I think at the time there was about 50 per cent of them that stayed extra
time and 50 per cent of them went outside the St. John's area.
MR. JOYCE:
Okay.
MR. FRENCH:
I know last year I was in Deer Lake and there was a group here for a convention.
I think it was twelve or fourteen who were in Deer Lake but all going to
different places. There were two or
three going to the Northern Peninsula; there were two or three going to Corner
Brook.
Interestingly enough, most of them are all hiking.
Somebody told me recently that more people come here now and pick berries
than they do come here to golf.
MR. JOYCE:
Myself, my wife, and my mother-in-law, picked sixty pounds of blueberries last
year.
MR. FRENCH:
What kind?
MR. JOYCE:
Blueberries, mainly blueberries.
There was a position in Deer Lake, I think, at Deer Lake Airport, was that ever
reinstated after, a half-time position?
MR. FRENCH:
What happened was the statistics we have on Deer Lake Deer Lake is the fourth
busiest airport in Atlantic Canada, and the statistics that we had showed,
outside of the traditional season, there was very little tourism traffic, and
that was one of the major pieces that we did with our exit survey was in all the
airports.
We thought that we could reduce a position at the Deer Lake Airport, because
there is one on the highway and one in so I went out there actually personally
and had a look at it, and thought, no, we cannot leave this like this.
So then we got the person back on a part-time basis.
There were a couple up direct flights coming from Toronto with tourists
on it, so she covered them off that we knew had potential to have tourism
people. We also restocked the
shelves, turned the TV back on, so it did not look like the moon.
So, we did pick it up, but we picked it back up on a part-time basis.
MR. JOYCE:
Okay. Are they still looking for
someone on a full-time basis, or are they understood
MR. FRENCH:
We have been talking about it in the department.
We have not made a full decision.
We will be fully staffed up, a full complement now again in another
several weeks, but we are still talking about how to deal with that.
We are going to have another look at the statistics and the numbers, but
we cannot have it like it started off last year.
We have to have some presence there.
So whether that will be a full-time staff, whether we take it and pick
certain times of the day, whether we track certain flights that is where we
are headed.
MR. JOYCE:
Okay.
The Labrador tourism development officer, is there any plan on filling that
position?
MR. FRENCH:
Absolutely. Actually, the process
is started Carmela, is it next week?
Next week is interviews.
MR. JOYCE:
Excellent.
MR. FRENCH:
So, that is a priority for us, something I want to get done ASAP.
MR. JOYCE:
Okay.
How much money has been invested in the DMO offices, Labrador, St. John's, and
Western?
MR. FRENCH:
Annually it is $150,000 a year from us, from the Department of Tourism, Culture
and Recreation. IBRD also
complements at different times, and they do get money from ACOA as well.
Over the last number of years, I have seen a number Carmela, do you
know the total number over the last number of years on how much we have given
the DMOs?
MS MURPHY:
How much we have given them?
MR. FRENCH:
Yes.
MS MURPHY:
It is $150,000 a year
MR. FRENCH:
Yes.
MS MURPHY:
Times four, $600,000, and that is since 2009.
MR. FRENCH:
It is $600,000 a year since 2009.
MR. JOYCE:
Minister, last year there was a training centre in Stephenville how much money
was given to this training centre?
I just know you can speak from your department, because I know Municipal Affairs
was involved with that also.
MR. FRENCH:
The total package was $515,000, Mark, or $530,000?
MR. JONES:
(Inaudible).
MR. FRENCH:
I think it is $530,000, something tells me, and that was for the full package
deal. Actually, I spoke with the
mayor recently about it and actually he called me up to tell me what a great
success it was. The Y operates it;
they have done the renovations to the building.
I cannot tell you the numbers, but the increase in participation there is
phenomenal. The word on the people
who use the facility, they had a couple of hundred members, bang, in no time.
Word on the street was: the best thing we ever did.
They got the professional group like the Y that can drag on resources
from the Province and from the national office.
They have a staff there.
Apparently, it is a very inviting place to go, new equipment success story,
actually.
MR. JOYCE:
The money that you found for that, was that found within your budget or did you
go back to Treasury Board?
MR. FRENCH:
No, it was within our budget.
MR. JOYCE:
Within.
MR. FRENCH:
Yes.
MR. JOYCE:
Can you give me which line items the money came from, or is that possible?
MR. FRENCH:
The money came from the $1.28 million well, it was $7.1 million, and there is
about $6 million of that that is in some form of grant that includes going to
the various groups. So we took it
out of the recreation capital money and gave them, I think, out of our
department, I cannot tell you the exact amount, but Municipal Affairs certainly
contributed the most and we contributed the rest.
MR. JOYCE:
So some of that money came out of that grant money that was
MR. FRENCH:
Yes, correct.
MR. JOYCE:
So that is where some of that money from Stephenville came from?
MR. FRENCH:
Correct.
MR. JOYCE:
So were there other places that never got $15,000 grants that should have
because of this?
MR. FRENCH:
Well, there is a whole host of grant money that goes out.
There is grant money that goes out to the three to SportNL, school
sports, Rec NL.
MR. JOYCE:
Were any of them cut last year?
MR. FRENCH:
I do not recall them no, their budgets were kept intact.
Then we have another pot of money that we give I think, if I recall
correctly, it was something like $60,000 that we had to come with out of the
$530,000 $55,000.
MR. JOYCE:
I do not want to put you on the spot, would you be able to give me a breakdown
of that, where all that money was spent, where it was gone
MR. FRENCH:
Oh yes. There is $600,000 that goes
to communities with under 5,000 people, for example, recreation money; there are
our seniors' recreation grants of $200,000.
Yes, we can give you a breakdown of that.
MR. JOYCE:
Give me a breakdown of that, some of that money there.
MR. FRENCH:
Yes, that is no problem.
MR. JOYCE:
I think Gerry mentioned earlier about the TODS program.
Is there any time frame on that?
MR. FRENCH:
Well, now the regulations are in place, so now
people, when they purchase their sign, will have to go through the TODS program.
The TODS program is where it is going to be and it will be rolled out
with the regulations across the Province.
We have done a couple of areas of the Province.
At first, I think there was some, oh my God, how are we going to deal
with this; but we have done it so that people's new signs were not destroyed and
we have given timelines. Now you
will see certain areas of the Province are quite happy to have this system
because it cleans up the highways and looks good.
MR. JOYCE:
Is there going to be any enforcement on the signs that do not meet the
guidelines?
MR. FRENCH:
There will have to be, to some degree.
I guess it will all go through TW now, Mark, Transportation and Works?
Oh, sorry, Carmela
MS MURPHY:
We are expecting those regulations to be in effect and announced very soon.
There is a grace period of two years.
So for those who have permits under the existing signage, and what would
be the former regulations under the old Highway Signage Act, those permits are
good until March 31, for those that are good until March 31, 2016; but in that
time frame if that permit expires people will be notified that they can go take
the sign down themselves, if they would like to do that so that they can keep it
or recycle it for something else.
They will have to then have, I think, a board sign through the application,
through TW who will be responsible for the signs and for enforcement.
MR. JOYCE:
Okay.
Minister, I do not think you will have the answer here; I am sure you will not
because I do not know it myself.
Remember we mentioned back a year ago, probably two years ago now, about the
trail down in Georgetown Road that was disconnected.
Somewhere along the line I heard that there was an estimate done and it
was a very high estimate to fix that.
Would you be able to get me a copy of that estimate that was done because the
estimate that I heard was extremely high?
MR. FRENCH:
Yes, it was.
MR. JOYCE:
When I sit down with
MR. FRENCH:
Was I in Environment then?
MR. JOYCE:
What?
MR. FRENCH:
I was in Environment then. That is
an Environment question because the provincial T'Railway is part of the
Department of Environment.
MR. JOYCE:
I thought some of the money came through Tourism.
MR. FRENCH:
No, it is part of the provincial T'Railway, the provincial park, the linear
park. You would have to ask them.
They should have that information.
MR. JOYCE:
The T'Railway some of the money does not come from Environment to upgrade some
of the
MR. FRENCH:
No, if I recall correctly all the money goes through the Department of
Environment.
MR. JOYCE:
The figure that was tossed around was up to $300,000 and it is only just a small
MR. FRENCH:
I thought it was even higher than that, to tell you the truth.
I thought it was like $400,000 or $500,000 that the quote was at the
time.
MR. JOYCE:
When people came down to look at it, Transportation and Works came down also, a
little bridge across, $15,000 to $20,000, because they would never replace what
was taken down. It was moved up and
just put a new bridge across for safety.
Anyway, that is fine, yes. Okay.
CHAIR:
Are you good, Mr. Joyce?
MR. JOYCE:
Yes, thank you.
CHAIR:
Ms Rogers, any last questions?
MS ROGERS:
Yes, thank you.
If we could go back to Culture and Heritage, 3.1.01.01, Purchased Services, is
this where the Arts and Letters come under and also Art Procurement?
Does that come under that category?
MR. FRENCH:
In 3.1.01, Purchased Services; do the Arts and Letters come under that, and what
else?
MS ROGERS:
The Art Procurement Program.
MR. FRENCH:
Mark, I do not think it does, does it?
MR. JONES:
The Arts and Letters do come from a combination of Professional Services,
Purchased Services, Supplies, Transportation and Communications.
It does come out of the operations vote of our department directly.
MS ROGERS:
Okay.
MR. JONES:
The Art Procurement goes as a grant and is administered by The Rooms.
MS ROGERS:
Okay.
What was the budget for Arts and Letters in 2013-2014 and what is it for
2014-2015?
MR. JONES:
Whatever the amount is, it is the same.
MS ROGERS:
Okay.
You do not know what the amount is offhand?
OFFICIAL:
(Inaudible).
MR. JONES:
Arts and Letters, it is in that range.
MS ROGERS:
Is it possible to send me that amount?
Great, thank you.
The Art Procurement, what was the budget for that last year, how much was spent,
and what is it this year?
MR. FRENCH:
It is fully subscribed, I know that.
What was that Mark? Why am I
thinking $100,000? It was $125,000.
MS ROGERS:
It is $125,000?
MR. FRENCH:
Yes, and that has not changed. For
the last number of years it has been
MS ROGERS:
Okay. It was all spent last year
and that is what is budgeted this year.
MR. FRENCH:
Yes.
MS ROGERS:
Okay, great.
Under 10, Grants and Subsidies, can we have a list of those?
MR. FRENCH:
The Heritage Grants? Yes, I can get
you a list of the Heritage Grants.
There are about 125, is it?
OFFICIAL:
(Inaudible).
MR. FRENCH:
Okay, yes. We can give you the
Heritage Grants.
MS ROGERS:
Okay.
The CEDP is under there as well? Is
that program under there?
MR. FRENCH:
The CEDP, yes. There is a committee
that is struck, as you are probably aware.
They apply through the different programs and they get money accordingly.
MS ROGERS:
I believe there was some change last year where individuals or theatre groups
could not apply for funding for travel outside of the Province.
MR. FRENCH:
I would like to speak to that, actually, because this is one of the frustrations
sometimes. You try so hard for the
arts sometimes.
What happened was in 2009 the federal government had given up a program that was
used for travelling artists.
Because of the budget crunch last year, it was one of the things that we just
could not continue to do. I think
that program I am trying to remember how much it was.
It was around $200,000 and change.
We took over a federal program and then we stopped doing it.
What we have done this year is we had another look at it and tried to make funds
available to do some of that. It
will not be at the same level as the $200,000 and change that we had before but
we are certainly going to look at some applications this year for artists who
want to travel. We will not be
funded up to the federal level, if you will.
Again, it was a funding program the feds had, we took it over.
Last year because of Budget decisions, we stopped taking over the federal
program and now we are trying to like I said, I do not know at what level it
will be funded but we will certainly entertain applications through CEDP for it.
MS ROGERS:
The arts community will be notified of that, that there is the possibility of
funding for travel outside the Province?
MR. FRENCH:
They can just apply through the CEDP program.
MS ROGERS:
Right, okay.
You have no idea how much may be allocated for that?
MR. FRENCH:
No. It will be part of the CEDP
pot, which is about $2 million-something, if I recall.
There is so much for heritage and so much for
OFFICIAL:
(Inaudible).
MR. FRENCH:
Yes, it is for both.
MS ROGERS:
Okay, great.
It is really important that some of our artists and works get outside the
Province.
MR. FRENCH:
One of the things we have done this year, too, is help form a business in the
arts. We have matched the two.
MS ROGERS:
Yes.
MR. FRENCH:
That is the kind of things that maybe in the arts community probably has been
lacking for a number of years is the coming together of both.
The hall has done a great job with it, for example, but some of the other
individual artists, I think this is going to help ease some of that burden as
well. You see more and more some of
the corporate entities in and around the St. John's area taking part in the arts
community. I think building that
bridge and continuing to build that bridge is going to make a big difference and
allow things like that.
Mary Pratt was touring recently, for example, in Ontario.
I know there were a number of sponsors involved in that.
It is not always about people with the calibre of Mary Pratt.
There are an awful lot of other artists who could tour, too.
That is a connection I think is going to work well with things like
touring artists over time.
MS ROGERS:
Okay.
How many small museums do we have in the Province?
I know there is a situation I have travelled the Province, spoken to
people who are running small museums, and they are just barely hanging on by a
thread.
MR. FRENCH:
I have a philosophy on that. I do
not know if I am going to share it with you.
MS ROGERS:
I would love to hear it.
MR. FRENCH:
We have I do not know why I keep thinking 125 museums in the Province.
I think there comes a time when we are preserving our history, is that we
have to do it collectively. We
cannot all be entities unto our own.
For example, in Conception Bay South, it is made up of nine communities.
I do not see us ever being in a place where we could have nine museums in
Conception Bay South. I think
collectively if we could bring it together, I think we could offer such a better
product, a bigger product. Because
right now what we are doing is we fund these 125 we give the Museum
Association of Newfoundland and Labrador, by the way, $100,000 a year to
operate.
I think there are about 125 groups across the Province that applies for money.
So you are trying to help everybody.
There is only so much in the pot.
We have just locked down how much they are getting for three years.
They all know they have this amount of money for three years.
We started doing that last year?
OFFICIAL:
(Inaudible).
MR. FRENCH:
Last year, for their budgeting purposes and so on.
You have to have community involvement when you have little, small
community museums. I am not saying
people should ever shut down community museums, do not take me wrong.
I just think if some shared services when it comes to museums, because I
have been in dozens of them across the Province over the last three or four
years, and they are all at different levels of quality.
I am sure you have seen it as well.
I do not know how many flatirons I have seen in Newfoundland and Labrador.
Let me tell you, if there are not 100,000 flatirons in Newfoundland,
there is neither one. So there has
to be a way to bring the level up.
I think you will see the Museum Association of Newfoundland and Labrador have
been working toward that. Whether
that means coming together with smaller museums, whether that means having more
community involvement. I know many
of these small museums are run by volunteers now.
Many of them are aging, for example, they are aging volunteers.
I am certainly willing to work with the Museum Association of the Province and
finding a way. We have had these
discussions in the past. I have had
them with them. So there has to be
a way to improve the quality and help ease the burden on some of these community
volunteer groups.
MS ROGERS:
Is there a specific plan in motion then to look at that?
MR. FRENCH:
Again, that is not the type of thing that I see me, as minister, or our
department going out and being heavy-handed.
That is a plan that has to come from the ground up, as the tourism
industry has and done a great job.
Obviously, our museums and heritage groups are such an important part of our
tourism history, our tourism piece.
That is something that the industry associations would have to bring up, come to
me, and we can work together. We
have a meeting, I would say, annually would be fair to say, if I was a betting
man. Then, the staff meets with
them certainly a lot more than that.
That would be something that would have to be driven by the association.
They are a very healthy association, and a number of people involved.
MS ROGERS:
You say that they now know what they are getting for the next three years, which
really helps with planning. Is that
list available publicly? Is that
listed anywhere on the Web site or can I have a list of that, the grants
MR. FRENCH:
It would be on the Web site.
MS ROGERS:
It is on your Web site?
MR. FRENCH:
Where?
OFFICIAL:
From last year.
MR. FRENCH:
Yes, it would be on it from last year, on the Web site.
MS ROGERS:
Okay, great, thank you.
I may just about be done.
The Grants and Subsidies to The Rooms, they lost $1.1 million last year.
Is there plan to make that up?
MR. FRENCH:
Not in this fiscal year.
MS ROGERS:
Okay.
I know I had raised a concern in the House this past year about the fact that
there is not a conservator on staff at The Rooms right now.
Then, in the preparation for the Honour 100, there will be so many
artifacts coming in. Is there any
movement to look at that?
MR. FRENCH:
I cannot recall for sure, but if I recall correctly they were in the process of
advertising for a conservator, I thought, some time ago.
MS ROGERS:
Oh, maybe that is true. I may have
missed that.
MR. FRENCH:
I thought that was the position. If
I recall, is that a case where they had two and one of them moved out of the
Province and one of them retired or something all at the same time?
MS ROGERS:
I was not sure if it was part of a budget cut.
MR. FRENCH:
No, I think that they were in the process of hiring.
Whether that is one or two I cannot tell you, but I thought that.
I stand to be corrected. I
have to check with The Rooms and find out.
I thought that they were in the process of hiring somebody.
MS ROGERS:
Okay, I will look and see. That is
good to know if that is happening.
The East Coast Trail has gone from product development to marketing.
Do you know how that has worked for them?
Do they have any particular real challenges?
MR. FRENCH:
Carmela?
MS MURPHY:
Last year, I believe, at the same time we were here we provide $100,000
annually and that is for operations and maintenance.
Last year, for some reason, before I came here it had been moved over to
the marketing side, but
this year it has been moved back to the product development.
It is just a matter of where it is.
The amount has not changed, nor has what the purpose of the funding is
for, and it has not been decreased.
MS ROGERS:
Okay.
MR. FRENCH:
It is $100,000 annually for the East Coast Trail.
MS ROGERS:
Yes, right, thank you very much.
What is the plan for playgrounds and rec centres this year?
Are there are any particular plans or any areas, anything specific?
MR. FRENCH:
No, the recreation capital grants, many of them use them for playgrounds.
You will see a lot of these I am just trying to remember the name of
the organization you see a lot of communities now apply for recreation grants
to upgrade their playgrounds, and they usually partner with numerous other
groups, charities, communities, town councils.
That is generally what happens.
That is driven that way; we do not go out and build playgrounds as such.
We certainly help support them.
MS ROGERS:
Okay.
I have no further questions.
CHAIR:
Okay.
Mr. Joyce, or any other member of the Committee?
Okay, Mr. Mitchelmore.
MR. MITCHELMORE:
One of those playground initiatives happened in my district, Minister, and I
certainly thank the department for the $15,000 in funding that levered $85,000
in additional funding through partnership with Let Them Be Kids.
MR. FRENCH:
Let Them Be Kids that is what I was thinking.
MR. MITCHELMORE:
A regional playground there servicing people off the beaten track in the St.
Anthony Basin Region is a good investment.
I do have questions on the consultant who was hired that you said to do an
inventory of war memorials in the Province through the Honour 100?
MR. FRENCH:
Memorials, yes. It is $4,000
contract.
MR. MITCHELMORE:
Okay.
MR. FRENCH:
To just basically list the war memorials.
So it is nothing else; he is not doing what kind of shape they are in,
ones that need to be painted. It is
nothing like that. This is just an
inventory of what is there.
MR. MITCHELMORE:
Did that go through a tender or did it not require a tender?
MR. FRENCH:
No, it would not require a tender if it is under I think they went out and did
an RFP. Did they, Mark?
Go ahead, Mark.
MR. JONES:
In this particular case we went through a process about a year ago where we had
a pool of researchers approved, as per the tendering act, and it is from that
pool that we would put out the pieces of work, invite invitations to do that
work; and then based on the resume that is submitted and the type of work that
is required, we would select the most appropriate researcher for the work at the
time.
MR. MITCHELMORE:
Did you not have the resources in-house to reach out to your network of
organizations or to the municipalities to send out an e-mail
asking them for such a list? At a
cost of $4,000 seems a bit excessive to me.
MR. FRENCH:
All our staff is tapped, they are busy people, but this was something and I
guess it will require someone to do a fair bit of digging around the Province.
I certainly do not know where they are all to.
I guess somebody from outside would have to make contact with all the
municipalities, local service districts, community groups.
I would see it as a pretty good deal, $4,000 actually.
MR. MITCHELMORE:
Will they make public the list; will this be part of the Open Government
Initiative?
MR. FRENCH:
Absolutely. Why should we hide if
St. Anthony has a monument? I would
love to promote that stuff
MR. MITCHELMORE:
Well, this is what I am getting at, I guess: Will there be a spatial map listing
the monuments and maybe, if you have a list, then you could ask the group or the
community to take a photo and maybe do a write-up so you could promote that?
Because that would be a (inaudible)
MR. FRENCH:
Mr. Mitchelmore, I will provide you with a list, Sir; but if you want to draw
them all on a map, you will have to do that yourself.
MR. MITCHELMORE:
I just think that it would be a way to promote tourism for a specific niche,
especially where you are going in to Honour 100 that it would be a great
opportunity
MR. FRENCH:
Absolutely. That is why we are
investing $3.6 million because it means so much to us.
It is a significant piece of work, the whole $3.6 million, but there is
so much you can do. There are a
million things that people would make suggestions to do and that type of thing.
The main thing that we wanted to focus on was the education piece, number
one, and to get more of our this was more about us, if I could, than about our
tourists. As important as our
tourism industry is, as I outlined earlier, this commemoration, as I see it, is
more about the people who live here, not necessarily about the people who are
coming here. As much we hope they
stay and enjoy what we are going to offer, this is about our kids, our history,
honouring our veterans, and making sure that it is not forgotten.
MR. MITCHELMORE:
Vision 2020: I did not see any specific line item in the Estimates for it as to
how your department is going to achieve the goal of getting to $1.6 billion.
In your opening, you talked about the percentage, the staff that is
involved, people who are involved in the industry.
What portion of staff, or who is responsible in your department to ensure
that the industry is going to meet its goals?
MR. FRENCH:
Everything we do is based on our tourism vision.
We are ahead of pace to hit the $1.6 billion by 2020.
When that number was set a number of years ago in 2006-2007 that was a
pretty lofty goal, and no one shied away from it.
It was high target to set.
We are on pace to do it.
I can tell you that everybody in the department is working toward this.
So there is no one person assigned to the vision; everyone collectively
works toward the vision. That is
why we have the Tourism Board, and the Tourism Board is made up of people from
our department and people from the industry.
The object of the Tourism Board is to keep us on track for the vision,
and advocate for the tourism industry and work toward it.
MR. MITCHELMORE:
You had mentioned, Minister, that there is multi-year funding for some of the
organizations. What specific
program was that? Was that just for
museums itself?
MR. FRENCH:
I think it is for heritage organizations for the Province.
So there are about 125 of them apply I am saying 125; this could be off
one or two. They apply annually.
MR. MITCHELMORE:
So those that received funding this past budgetary year know that they are
getting funding next year and the year after?
MR. FRENCH:
Correct.
MR. MITCHELMORE:
So then after, in possibly two years' time, there could be a new intake?
MR. FRENCH:
Yes, it is a significant chunk of money that goes to these 125 groups.
We talked about it there a minute ago; it was a couple of million
dollars. It ranges from those
getting $1,000 I remember a few years ago we cut if off, not to make it less
than a $1,000, to groups that get, maybe the highest one would be $15,000 or
$20,000 and I use that number loosely.
You are dealing with groups that are anchor attractions that are offering a
high-end product to a little small community museum with a flatiron and a
picture of Joey in the corner. So
that is the level you are dealing with.
No disrespect to the Father of Confederation, either.
I used that because I went in one and saw a picture of Joey; that is why
it comes to mind.
MR. MITCHELMORE:
Well, I certainly owned and operated a museum myself, so I know the challenges
that small community museums face.
I wanted to ask then if that particular program around heritage funding is
multiyear. Have you considered
moving in to some multi-year funding for other components of tourism, like your
organizations that you fund, you say you typically fund them the same, like
maybe HNL, the East Coast Trail, other things like The Rooms is there a plan
that there is multi-year funding, or do those groups not know how much they are
going to get from one year to the next?
MR. FRENCH:
No, they know. Obviously, you go
through budget cycles and you have to deal with this sort of stuff.
The DMOs are quite familiar that they were getting their $150,000 a year.
I made a commitment to the East Coast Trail a couple of years ago that
they would get $100,000 a year for the next two or three years.
MR. MITCHELMORE:
Yes, certainly multi-year, long-term planning will help the industry itself make
the investments that they feel is appropriate so that they can go out and grow
the industry, but whenever there is instability, like we have seen in other
departments where organizations just got cut, people may feel that same fear if
say the
Destination Management Organizations or marketing organizations are wiped out.
Where do they do their marketing then, right?
MR. FRENCH:
That all comes from our Vision 2020.
This is a strategy that was developed by industry and government.
This is the way we are headed, and we have stuck to it.
Part of that was to make sure that the Destination Management
Organizations were put in place and were funded.
That is where we have been headed and we have not veered from that.
MR. MITCHELMORE:
I want to ask about 3.1.02, Arts and Culture Centres.
The revenue from the federal government was estimated to be at $75,000
but it only came in at $50,000. Why
did the feds cut $25,000?
MR. FRENCH:
Mark, can you speak to that?
MR. JONES:
Actually, this will be the third year that we anticipate that the revenue will
be closer to $50,000, so that is an adjustment to right-size the reality.
It is an application-driven program by the federal government; it is not
an actual allocation to us. So we
make an application to that program, just as many other theatres across the
Province do. The good news is that
as other groups have an uptake, it draws down on the pot.
So we are actually pretty happy that those monies are disbursed elsewhere
in the Province, as it is lifting up production activity in the other community
centres, not just the Arts and Culture Centres in the Province.
MR. MITCHELMORE:
Right.
There have been a lot of other theatres, small theatres, whether it be Rising
Tide, Woody Point, or other groups, that are set up.
MR. FRENCH:
If I could, for one second, I just want to make sure there are 121 groups that
we fund: heritage groups, museums, and archives.
It is $860,000 out of the pot for the individual grants to each one of
these.
MR. MITCHELMORE:
That is the multi-year funding?
MR. FRENCH:
That is the three-year commitment, yes.
MR. MITCHELMORE:
That is great.
I guess it would be nice to be able to see the federal government as well come
on stream with consistent longer term funding, whether it be to Arts and Culture
Centres or whether it be to the department.
Has it been pursued to try to secure some federal long-term funding under
that?
MR. FRENCH:
I have had many discussions with federal people, and our officials have, about
continuous funding, increasing funding.
I know a few years back the arts took quite a hit from the federal purse.
As I referenced earlier, we tried to pick up some of it, but you can only
do what you can do. We are always
encouraging the federal government to increase spending in the arts.
I certainly am.
MR. MITCHELMORE:
I want to ask a question about the Visitor Information Centres.
I know my colleague, Mr. Joyce, asked around the Deer Lake centre.
The Deer Lake Airport is extremely busy.
It is the hub for the South Coast, for the Western Region, the Northern
Peninsula
MR. FRENCH:
Fourth biggest in Atlantic Canada.
MR. MITCHELMORE:
and Central, absolutely. They are
expanding parking again, long-term parking.
It is a very busy airport.
So seeing improved services there is certainly a key to growing tourism for the
entire Western-Central Region. It
is pretty key.
MR. FRENCH:
I have read reports now I am not suggesting that this where we are headed.
I have not read them in detail; I have seen articles on VICs now.
Basically, VICs are declining.
Most other provinces in the country are moving away from VICs.
Now, ironically enough, our VICs have some increased visitation.
So, obviously that is not where we are headed, but that is the trend
nationally, is away from a VIC, whereas in Newfoundland and Labrador we have
kept here we are in Deer Lake, we have a VIC on the Trans-Canada and we have
one in the airport. You can walk
between the two; so how do you deal with that?
MR. MITCHELMORE:
Well, the demographics are kind of two separate when you are talking about air
passenger traffic and I mean, I am not going to debate the vicinity of those
two Visitor Information Centres, but the demographics that we have coming
certainly will mean a higher uptake for people going to visitor centres.
The lack of telecommunication services along the Trans-Canada and the
secondary routes mean that a lot of our services need to be more paper based,
because we do not have the telecommunication services.
So that is why people are going to VICs to get their information.
MR. FRENCH:
I disagree with you a little bit on that.
Yes, there are places, obviously, that have issues with
telecommunications, but we still have over 500 communities in the Province that
have telecommunications; 95 per cent of the population do.
We just invested $1.3 million the other day in the Connaigre Peninsula,
for example, that is going to see telecommunications.
We still have $5 million that we have not yet announced almost $5
million, $4.9 million, so that will be announced in the coming weeks.
So we are getting there, but it is not accurate to say that we do not
have any telecommunications in the Province; that is point number one.
Number two, the decisions that we made, we have a detailed exit survey, as you
have probably sat through some presentations on over the years.
The last one we did was probably two years ago.
It was a very in-depth, detailed exit survey.
So we can tell you who is coming through our airports and who is not, and
who is stopping at the VICs. We
have got an awful lot of information.
That is why we have been so successful, because we have all this
information and we know the trends and where people are headed.
So that is how we based our decisions.
It is based on information that we are getting from our exit surveys.
MR. MITCHELMORE:
Right, and those exit surveys are pretty important, for sure.
My point around the
the telecommunications, I am not going to dispute the broadband coverage but my
focus was more around the cellular piece because cellular coverage is completely
lacking in many of those areas. I
guess where I am going with the Visitor Information Centre is that they are
regional, they serve a big area, and it is important to have them.
There is a lack of Visitor Information Centres on the Northern Peninsula
to service the Northern Region, Labrador, the Gateway there that is happening.
The St. Anthony and Area Chamber of Commerce have been working on the
matter of trying to get a permanent Visitor Information Centre.
MR. FRENCH:
We have funded a Visitor Information Centre up there, regional centre.
MR. MITCHELMORE:
Right. I guess I did not see any
line there for funding; will that type of funding continue?
MR. FRENCH:
Yes, we fund a number of regional they are not provincial VICs
MR. MITCHELMORE:
No, they are not.
MR. FRENCH:
but there are a number of regional.
It is either $5,000 or something rings a bell with me or $10,000.
I know there is one up there that we have given to in the past.
There are a number of them dotted across the Province.
We do what we can.
MR. MITCHELMORE:
I wanted to ask you about your ad services under Tourism Marketing, 2.1.01,
under Purchased Services, to see the increase of $2 million, which is still $2
million behind the 2012-2013 fiscal year.
I wanted to know in last year's budget how much was actually spent on ad
purchases rather than production of ads.
Can we get a breakdown of what was newspaper based, what was social media
based, what was purchased on airplane entertainment systems, what was purchased
and in what markets?
MR. FRENCH:
Yes, I cannot see that being a problem.
Again, that is based on a strategy that is created every year, so that varies
from year to year. A few years
back, for example, there have been years that we have not had a TV ad created,
just because the strategy that year did not require one.
There have been some years we have had two; last year, we had one.
We were very innovative last year because we had a lot of footage in the
can, so we were able to cut back on our costs of being creative last year but
still producing a really good ad again, an award-winning ad campaign.
It varies from year to year. I
think the year we did the Torngats it was probably one of the more expensive ads
that we have done, simply because of what we needed to do to do it.
That varies from year to year.
You will not see X amount of dollars spent on a certain thing that is
going to be consistent for years out because every year it fluctuates.
MR. MITCHELMORE:
Right.
What percentage of those Purchased Services would your Web site,
newfoundlandandlabrador.com, fall under that Purchased Services?
MR. FRENCH:
Yes.
MR. MITCHELMORE:
Is that done in-house by OCIO, or is that funded through another organization?
MR. FRENCH:
Newfoundlandandlabrador.com is done through target?
Target looks after that (inaudible).
MR. MITCHELMORE:
Okay.
Do they provide you with information around the statistics, the visitation, that
type of thing?
MR. FRENCH:
Oh yes, we get them on a regular basis.
MR. MITCHELMORE:
Is that something that we could have some information, an update to see
MR. FRENCH:
Yes, just go back and read the were you at HNL?
MR. MITCHELMORE:
No.
MR. FRENCH:
Well, I read them at HNL. So they
are public knowledge. It was a
press release, I am sure
MR. MITCHELMORE:
Yes, there could be some information, whether it is a press release or something
that I may have missed or some note.
MR. FRENCH:
Yes, sure, no problem.
MR. MITCHELMORE:
I know you have mentioned them before; there have been over a million clicks or
whatnot maybe per month.
MR. FRENCH:
Yes, the increase is significant.
MR. MITCHELMORE:
It certainly spikes throughout the year if you could just have a breakdown.
What is the cost of maintaining the Web site and the upgrades, the service
agreement?
MR. FRENCH:
I would not be able to tell; it is part of the contract.
Do you have any specific number, Carmela?
MS MURPHY:
For every year our investment of Internet and online marketing increases,
because that is where our customers are finding us.
We are probably spending close to a million dollars.
That is not all on the Web site; that includes our whole Internet
marketing program. So it includes
the content, upgrades for the Web site itself, it includes connectivity, and it
also includes our online advertising and Internet marketing, social media,
Twitter accounts, Facebook, the whole package.
MR. MITCHELMORE:
Okay.
So you base your purchases, though, on the consultant and the exit survey as to
where they are going to buy, like on the Internet, if they wanted to do, for
example, Expedia or if they do Travelocity, or if they do Facebook or
MS MURPHY:
It is more than just the exit. The
exit survey is really important, and it informs us of who comes here and who
they are and their demographics. We
also have access to a lot of other primary research that we undertake ourselves
directly, or in partnership with the Atlantic Canada provinces.
We also partner with the Canadian Tourism Commission on big pieces of
research, things called the Global Tourism Watch that tells us about Canadians,
Americans, and Europeans, and about their demographic, and more about their
psychographics, and how they purchase.
All of that information and research informs an annual marketing plan and
an annual media plan that helps determine where we would advertise online, where
we would advertise in newspaper or on TV and in the markets.
MR. MITCHELMORE:
Does the Province invite magazine journalists and other people into the
Province? How much did that cost?
I do not know where the budget line would fall for that particular piece.
MR. FRENCH:
All of this falls directly under our marketing budget, obviously.
Yes, the travel writer's program is a significant piece of work for us.
We use it in the outfitting industry.
We use it in tourism quite a bit, because it means so much and we very
rarely get a bad article written about us.
The various DMOs across the Province are heavily involved in that.
You will see western DMO, for example, entertaining a group of travel
writers, central DMO, eastern DMO.
They will come with a group of travel writers.
We will tour them around for three, four or five days.
We will partner with the DMO generally, and hopefully they go home and
write and say nice things about us.
That is a common thing. I do not
know if there is a specific line in the budget.
You might know the exact amount that was spent on it, Carmela.
MS MURPHY:
All of the marketing budget is included in the Purchased Services line.
It is not broke out, because those amounts vary.
We spent approximately last year, about $140,000 supporting travel
journalists. The program itself,
mostly we do not pay 100 per cent.
We contribute to the cost partially, to their airfare, a rental car and
accommodation while they are here, as long as they have a confirmed story, they
have credentials and are bona fide.
MR. MITCHELMORE:
Okay, that is great.
Certainly, I have seen the benefits of a number of pieces written on the Great
Northern Peninsula, whether it is for outfitting, whether it is on the Viking
settlement and other UNESCO pieces.
I would say Red Bay will probably be a hot area as well for some
photojournalists this coming season.
MR. FRENCH:
We have a (inaudible) there with three UNESCO sites.
We have Red Bay, the Northern Peninsula, and Gros Morne.
That is one of the things we are pitching to our travel writers actually,
that coming together, three of them I do not know how many places in the world
you can go in that short of distance and see three sites.
MR. MITCHELMORE:
Yes, it is pretty unique.
Has the Department of Tourism, Culture and Recreation any money in the budget to
look at the cost of getting here and what it is doing with maybe industry
associations like Tyack and the airlines, or whether it be the ferry service
providers, car rental agencies, to look at how we compare across in other
jurisdictions?
MR. FRENCH:
We do not have to do research for that.
I can tell you quite frankly that the price point to get into
Newfoundland and Labrador is significantly higher than getting to most places.
The ferry has gone up 12.5 per cent in the last three years, which we
have concerns about obviously.
However, rubber tire traffic is in decline.
It is declining about 3 per cent a year and has for the last number of
years.
Yes, it costs more to get here. It
really does. We do price points
advertising with West Jet. We used
to do them with Air Canada. I think
we do them with West Jet now.
OFFICIAL:
(Inaudible).
MR. FRENCH:
Why don't we do them with Air Canada?
West Jet is over.
We do things to try to encourage people to come here but the reality of it is,
yes, it does cost more to come to Newfoundland and Labrador.
That is probably why our demographic of the people who come here is what
it is.
MR. MITCHELMORE:
The ad shares that are bought when it comes to I guess Mr. Joyce referenced,
for example, you go to a movie you might see one of our ads there.
Is that ad share specific to theatre in Newfoundland and Labrador, or is
it purchased across theatres across the country?
MR. FRENCH:
Can you ask me that again, Chris?
Sorry.
MR. MITCHELMORE:
The ads that are purchased at the Avalon Mall, for example, at the Cinemax
there, is that ad for Newfoundland and Labrador through our Department of
Tourism purchased just in that specific theatre or is it a mass purchase across
markets?
MR. FRENCH:
I do not recall us ever buying ads in a theatre in St. John's.
OFFICIAL:
(Inaudible).
MR. FRENCH:
We did not buy them. We did not buy
ads in St. John's. I do not know if
it is Destination St. John's maybe has an ad there.
I do not know. I have never
seen one. I go to the movies every
chance I get but I have never seen one in a theatre from Newfoundland and
Labrador, like one of our ads.
MR. MITCHELMORE:
Do other people have the right to purchase and distribute these Newfoundland and
Labrador ads?
MR. FRENCH:
No, but I hope they do keep distributing them.
We do not sell it to them but they are more than welcome to show them all
over the world if they want.
MR. MITCHELMORE:
Yes, I remember seeing these types of ads there.
MR. FRENCH:
There is no value for us to put a Newfoundland and Labrador tourism ad at a
cinema in St. John's. I do not know
MS MURPHY:
(Inaudible) 2010 on the mainland in one market but we have never bought it in
Newfoundland and Labrador.
The only time we have had cinema, which we did buy and it was in 2010, we test
marketed cinema based on some research we had in Toronto.
We did not repeat it after that year, not that it did not work but based
on other priorities. We have never
bought the cinema in St. John's, so if someone is using our
ads there, yay.
MR. MITCHELMORE:
Okay. I will look forward to
getting the list, maybe, showing where ads are being purchased in what markets.
Is there any purchase of ads or any marketing directed at the Asian market?
MR. FRENCH:
Again, you do what you can do with the money you get.
We know in the Asian market, for example, it is significant but research
has shown us that most of the Asian market that comes to Canada will go to
Ontario and to British Columbia.
Should we take our $13 million and spend it in Canada?
Should we spend it in the US?
Should we spend it in the Asian market?
Obviously, we believe we are targeting the right areas.
Are we against the Asian market?
No.
We play a role with CTC. I remember
having conversations with the federal minister at the time a few years ago where
we discussed the Asian market, because Canada and the CTC were interested in
getting more of the Asian market.
For us here in this Province, to be market ready for the Asian market is one
point but the other point is it would not be a smart investment for us to go to
the Asian market now and start running our ads.
The reality of it is it would be a very poor return on some of the
returns we are getting now. You
would like to be in every market but it just would not make sense to, and you
would never have enough money to be.
MR. MITCHELMORE:
Is there a strategy in place around the access points, though, beyond the
Visitor Information Centres around signage?
You go to the Port aux Basques area, for example, or you go to St. Barbe
to see what type of signage. You
look at Fogo Island, for example, what type of additional signage or information
is needed.
Does the department work with the local stakeholders that are there to try and
enhance aesthetics and things like that, as well, around signage and
information? I think when you look
at the Trans-Labrador Highway and the distance one has to go without services,
is there something the Department of Tourism, Culture and Recreation can do to
maybe put in washroom facilities along the way or do things to make enhancements
to improve the customer experience?
MR. FRENCH:
There are always things you can do, but you only have so much money and it is
about picking priorities. We have
looked at, actually, and I have had conversations and the Labrador highway in
particular, because I think that is one of the key pieces, it could be, to our
tourism market down life's road over the next number of years as it develops and
so on. Labrador has so much to
offer. It is really untapped to
where I would like to see it, but there is always so much you can do to enhance.
Again, there is only so much money to go around, and that is the bottom line.
I would love to see a washroom I have had the privilege of being in
Southern Labrador, so I realize the length and distance.
I know the highway depots are there and so on.
You can only do so much for areas.
We are in the process now where Destination Development plans are happening
throughout the Province to help put infrastructure in place HNL are heading
that up in regions of the Province where we are lacking.
If we need more signage here, or we need more roofed accommodations
somewhere else, if we need washrooms, these are the types of things the DDP will
pick up. Then we will work with
groups and organizations, in particular the DMOs, to get to where we need to be.
MR. MITCHELMORE:
The Great Northern Peninsula had a heritage co-ordinator for a cluster project.
Was that funded through Tourism, Culture and Recreation?
MR. FRENCH:
Yes, it was $75,000.
MR. MITCHELMORE:
What is the status of that?
MR. FRENCH:
We funded that for three years and it never produced very much.
It brought the groups together and I was hoping it would carry on and
develop into something a lot better than it did.
It was about funding a position.
I do not know, Mark, if you wanted to add something to that, or if there is
anything else to add.
OFFICIAL:
We funded it for three years.
MR. FRENCH:
We funded it for three years, I think, was it, Mark?
MR. JONES:
Yes.
MR. FRENCH:
Three years. It was a pilot
project. The hope was that they
would bring all of the heritage groups together to create a cluster like I spoke
about, but it just did not I did not see it working.
I was never convinced that it came together as it did.
I think it ended up funding a position maybe at some point, but it had to
produce results and I did not see that happen.
MR. MITCHELMORE:
Yes. I think one of the big
barriers we see for a lot of tourism entities is around product development and
around the packaging that they could offer, and sharing the resources for
marketing. Even sometimes staff and
things like that, you almost need that organizer.
I guess it is disappointing to hear that if there was a co-ordinator position,
that it was not able to kind of bring in those entities where they could maybe
contribute a little as well some of their marketing dollars and fund that
position, to be the organizer to promote those ten entities.
MR. FRENCH:
Do not forget, that is exactly why we went with our Destination Management
Organizations, to bring regions of the Province together.
That is the role of the DMOs.
It is to bring the groups together and help co-ordinate and identify
gaps, bringing people together, and packaging and the works.
MR. MITCHELMORE:
I really do not have any more specific questions around I could ask you
questions on tourism all day, Minister, and
MR. FRENCH:
I could answer them.
MR. MITCHELMORE:
we talk quite a bit as well on different issues.
I appreciate the answers you have provided and I look forward to getting
the information, just the breakdown on the marketing and seeing the different
purchases that are being done. It
is certainly good ads.
The last thing I will say is that the industry really needs some long-term
funding. They need consistency from
the department. Seeing the ads cut,
the marketing budget by $4 million, even though it was a tough call or whatnot,
I think that was the wrong move.
Putting money back in the future is a good step but it is a catch up now.
Moving into the long term, if you strike a year where you have a bad
budget, does that give confidence to the industry that they are making all of
this investment and the marketing budget for the Province could get cut?
Because they depend on the Province in a big way to market the overall
brand.
MR. FRENCH:
Absolutely. You have to remember
now, we have invested over I think it is $110 million since we created the
vision. So it is not like we have
totally turned our back on the industry.
We have put $110 million into marketing.
We have created a brand that is probably the best in the country; the
most recognizable for sure in the country.
We are into our campaign. It is 210
awards later. It is not like we
have shut the door; but, yes, it was a tough thing to do.
It was tough fiscal times.
The decision was made. I was quite
clear with the industry at the time: Guys, hang on, this is not forever.
We have a couple of years, but we will get there again.
We are not forgetting about the tourism industry because it is such a
significant piece of the Province's economy.
MR. MITCHELMORE:
It is also nice to see our on-line marketing ads grow, to see that about a
million dollars of the $3 million budget for marketing and ad space is there.
That is a big component in a growing market.
You can reach a lot more people at a fairly lower cost.
I do not have any other questions.
Thank you, Minister, and staff.
CHAIR:
Thank you, Mr. Mitchelmore.
We will go to Mr. Joyce for concluding comments.
MR. JOYCE:
First of all, Minister, and staff, thank you very much for coming out and for a
frank discussion.
I just want to be on the record, I know myself and the minister has a
disagreement over a certain grant.
That does not mean I do not support tourism and the work that is being done
across the Province, all throughout the Province.
I understand the financial restraint sometimes that you have for ads, but
marketing is a big part of it.
I know a lot of people in Hospitality Newfoundland and Labrador who do a great
job. Destination St. John's does a
great job of it, and the department does a great job.
The ads are great.
You can see tourism is down a bit, and I am sure Marine Atlantic may have
something to do with that. So we,
as a group, have to pressure the federal government to ensure that there is a
traffic flow across the Province at a reasonable rate from Nova Scotia to
Newfoundland.
Minister, thanks, and I will look forward to the information to be sent.
Thank you for the frankness and the discussion this morning.
MR. FRENCH:
Yes, thank you.
Thank you very much, guys. I
enjoyed it.
CHAIR:
I thank the Committee, I thank the minister.
I am going to ask now for a motion
Ms Rogers.
MS ROGERS:
Could I have a few minutes to wrap up as well?
CHAIR:
Sure, okay.
MS ROGERS:
Thank you.
I want to thank you as well for your incredible work, dedication, and expertise
in doing such wonderful work on behalf of the people of Newfoundland and
Labrador. Thank you for your time
today.
I also want to do two plugs; one plug is for the small museums.
Many of them have begun because of someone's passion, commitment, and
dedication. Who knows, some of them
have developed under some of the most difficult situations.
I know they were particularly hard hit with the reorganization of JCPs.
These are people who so proudly do their work and they never know when
money is coming. Their season gets
shorter and shorter because they do not know about funding decisions, when they
are going to be made, yet they plug on.
Some of the museums, although some might be a picture of Joey and a flatiron,
some are more than that. They are
small jewels but they are still jewels in our crown.
I am putting in a plug for them.
I think it is very interesting to look at the possibility of some
collaboration, but I do think that they are so very important.
Last Friday, I toured Her Majesty's Penitentiary.
The current Superintendent, Graham Rogerson, has such a commitment to the
history of HMP. It is the oldest
prison in the country. He has not
been able to get anyone interested in the archives they have there.
They have a logbook that has every prisoner who has ever been admitted to HMP.
The first prisoner is written down; the name, the time of incarceration,
why that person was incarcerated, how much money was spent on the incarceration,
how much money was spent on the food, what kind of food.
There are all kinds of artifacts of things that prisoners, inmates
devised; illegal kinds of things, whether it be a shank or a way to smoke
something.
It is fascinating, absolutely fascinating and very valuable artifacts, but could
not get anybody interested from the government in the archives, so they have
done it themselves. They have made
a little museum themselves. I am
concerned because the artifacts are not well-preserved and conserved, and I
would hope that perhaps The Rooms would take an interest in this.
I think it is a very, very important part of our history, and there are
some wonderful artifacts there, but that is because of the passion of someone.
So, those little museums are so important.
The other thing is the Newfoundland and Labrador Arts Council.
In the scheme of things, sometimes the grant is $3,000 or less, and
people say: Well, in the scheme of things, in terms of the huge tourism and
culture budget, it does not seem a lot; it seems like hobbies.
Well, in fact, from a small grant like that, we have a writer sitting
alone starting on Oil and Water.
Oil and Water would not have
happened without that tiny grant, which now becomes a national production a
production that we are so proud of, that is going across the country but it
started through the Newfoundland and Labrador Arts Council, through that tiny
grant. The same thing: Andy Jones
with his incredible Jack tales.
That started from a very small grant from the Newfoundland and Labrador Arts
Council.
Most of our artists live way below the poverty line.
Those grants are so important to seed funding because the next thing you
know you have a writer sitting in their room and she has a small grant that
enables her to sit in her room and three or four years down the road she has a
feature film. Those investments are
so important and investments as well in artistic endeavours that are not
commercial, but are so important in the reflection of the culture of who we are
as a people. Again, someone like
Grant Boland who has a small grant that maybe enables him to buy some art
supplies and the next thing you know he has a full one-man show of some of the
most brilliant art that has come out of the Province.
I encourage the minister to look at what is our per capita funding for artistic
creation for these kinds of works.
Compared to the rest of the country, I think we are quite low.
I would hope that could be reconsidered.
Again, although they seem so small, they are incredible investments that
down the road become oftentimes masterpieces.
Again, thank you.
MR. FRENCH:
Okay, and thank you very much, guys; I appreciate everybody's comments and
questions. You are really talking
to the converted when you speak to me about the arts.
I am certainly a big fan of it, a big believer in it.
I have looked at comparisons throughout the country.
It is difficult to compare, because different people measure it different
ways. Even in Atlantic Canada we
measure it do you include things like The Rooms or do you leave it out?
Do you include the money you give to the sectorial organizations or do
you leave it out? So when you
compare province to province, you have kind of have to see what is in the apple
baskets because it varies from province to province.
When you are doing comparisons, I suggest you kind of have a look at
that.
I hear what you are saying. Again,
you try to do as much as you possibly can, and that is what we are trying to do.
Thank you very much.
MS ROGERS:
Thank you.
CHAIR:
Thank you, Ms Rogers.
Now I am going to ask the Clerk to read the subheads and then we will ask for a
motion to adopt those, then a motion to adopt the total, and then a motion to
adjourn.
CLERK:
Subheads 1.1.01 to 4.1.02 inclusive.
CHAIR:
Moved by the Member for Fortune Bay Cape La Hune; seconded by Bonavista North.
All those in favour, signify by saying aye'.
SOME HON. MEMBERS:
Aye.
CHAIR:
Opposed, nay'.
Motion carried.
On motion, subheads 1.1.01 through 4.1.02 carried.
CLERK:
The total.
CHAIR:
The total.
A motion to adopt the total?
Moved by the Member for Lake Melville; seconded by the Member for Bay of
Islands.
All those in favour, signify by saying aye'.
SOME HON. MEMBERS:
Aye.
CHAIR:
Opposed?
Motion carried.
On motion, Department of Tourism, Culture and Recreation, total heads, carried.
CHAIR:
Could I have a motion to adjourn?
MS PERRY:
So moved to adjourn.
CHAIR:
Moved by the Member for Fortune Bay Cape La Hune.
I thank the minister and his officials, the Committee, and the Clerk's table.
Thank you.
On motion, the Committee adjourned.