Seniors’ Month Social Media Campaign - Office of the Seniors’ Advocate

Seniors’ Month
Growing Bolder
Social Media Campaign - June 2025

Now in its second year, the Office of the Seniors’ Advocate’s Seniors Month social media campaign continues its mission to challenge ageism and celebrate the lives of seniors in Newfoundland and Labrador. Building on the success of last year’s initiative, the 2025 campaign adopts the theme of “Growing Bolder”. More than a clever play on words — it aligns powerfully with the ongoing goal of addressing ageism and celebrating the diverse, vibrant lives of seniors in the province. This year’s focus emphasizes the confidence, courage, and continued personal growth that comes with aging — reframing the narrative around what it means to grow older. Aging isn’t about fading away — it’s about stepping into your strength, your story, and your power.

From May 20, 2025 to June 17, 2025, we invite all seniors in Newfoundland and Labrador to join us in challenging ageism by submitting an application and photo of yourself to be featured in the campaign! Throughout the month of June, the OSA will create social media posts featuring submissions with your full name, community, age, photo, and some or all of your written response.

Who can apply?
- Applicant must be 65 years of age or older.
- Applicant must be a current resident of Newfoundland and Labrador.
- Applicants can be individuals or couples (including siblings, friends, etc.).
- Applicants must consent to having the requested information posted to social media.
- Applicants must either:
- All applicants will be highlighted on the Office of the Seniors’ Advocate Social Media accounts (Facebook and X – formerly Twitter).
How do I apply?
- Submit directly on the Office of the Seniors’ Advocate website by June 17, 2025.
- OR complete the following application and submit via email or mail by June 17, 2025.
- Include a photo of applicant(s) only. Photos with other individuals will not be accepted. Please note that if submitting by mail, the photo will not be returned so good quality photocopies will be accepted.
- Submit directly at: https://www.seniorsadvocatenl.ca/SeniorsMonth.aspx
- If submitting via email, send to: SeniorsAdvocate@SeniorsAdvocateNL.ca
- If submitting via mail, send to: PO Box 13033, St. John’s, NL, A1B 3V8
Have questions?
Contact the Office of the Seniors’ Advocate:

Phone: 709-729-6603 or 1-833-729-6603 (toll free)
Email: SeniorsAdvocate@SeniorsAdvocateNL.ca

Application
Seniors’ Month Social Media Campaign
(Please complete as you would like it to appear on social media)
Applicant Information
Name of Applicant:*
First Last
Age:*
Hometown:*
Do you have a co-applicant?*
- Yes
- No
If applying jointly, please complete co-applicant information and include a photo together.
Name of Co-Applicant:*
First Last
Age:*
Hometown:*
Photo of Applicant(s):*
Accepted file types: jpg, jpeg, pdf, png, gif, doc, docx, tif, tiff, heic, bmp, Max. file size: 5 MB.
Confirmation*
- I confirm that I have completed the writing prompt on the following page.
- I confirm that the photo features only the applicant(s).
Applicant Consent:*
I consent to be included in the Office of the Seniors’ Advocate NL Seniors’ Month “Growing Bolder” Social Media Campaign. By providing information in this application and photo, I consent that my full name, age, hometown, question response, and photo may be posted to the Office of the Seniors’ Advocate Facebook and X (formerly Twitter) accounts and remain indefinitely. I understand that the OSA is not responsible for any possible re-sharing or duplication that occurs via social media. I consent that my information will be stored secularly in a digital format and all paper copies will be discarded. I consent that my information may be used for other future senior recognition events. I confirm that the information provided in this application is correct.
I agree
Applicant Name*
Date*
MM slash DD slash YYYY
Co-Applicant Consent:*
I consent to be included in the Office of the Seniors’ Advocate NL Seniors’ Month “Growing Bolder” Social Media Campaign. By providing information in this application and photo, I consent that my full name, age, hometown, question response, and photo may be posted to the Office of the Seniors’ Advocate Facebook and X (formerly Twitter) accounts and remain indefinitely. I understand that the OSA is not responsible for any possible re-sharing or duplication that occurs via social media. I consent that my information will be stored secularly in a digital format and all paper copies will be discarded. I consent that my information may be used for other future senior recognition events. I confirm that the information provided in this application is correct.
I agree
Co-Applicant Name*
Date*
MM slash DD slash YYYY
Writing Prompt
Please complete one of the following questions in 60 words or less:*
1. What is something you enjoy that someone may be surprised to learn about you?
2. How do you contribute to your family, community, or province?
3. What are the possibilities and/or opportunities that come with aging?
Please note: Responses may be edited by the OSA for clarity or length.
Phone
This field is for validation purposes and should be left unchanged.

Privacy Statement: The personal information collected in this form will be used only for the administration of those programs provided by the Government of Newfoundland and Labrador for which the supplier is a participant. This information is being collected in accordance with section 61(c) of the Access to Information and Protection of Privacy Act, 2015 (ATIPPA, 2015). All information provided will be maintained in a secure manner and confidentiality will be protected, as required by the ATIPPA, 2015. For questions or comments related to the protection of your personal privacy, please contact Arlene Mullins, ATIPP Coordinator, at 709-729-6603.

Seniors’ Month Growing Bolder Social Media Campaign - June 2025

Who can apply?

How do I apply?

Have questions?

Application Seniors’ Month Social Media Campaign

Applicant Information

Writing Prompt

Office of the Seniors’ Advocate

Seniors’ Month
Growing Bolder
Social Media Campaign - June 2025

Application
Seniors’ Month Social Media Campaign